Marketing Executive

21 hours ago

Mansoura, Egypt Mashaweer service company Full time

Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations; communicating with target audiences and managing customer relationships; sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign; managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs; writing and proofreading copy; liaising with designers and printers; organizing photo shoots; arranging the effective distribution of marketing materials; maintaining and updating customer databases; organizing and attending events such as conferences, seminars, receptions and exhibitions; sourcing and securing sponsorship; conducting market research, for example using customer questionnaires and focus groups; contributing to, and developing, marketing plans and strategies; managing budgets; evaluating marketing campaigns; monitoring competitor activity; supporting the marketing manager and other colleagues.
Skills/Qualifications: 1 to 2 years experience Social Media, Direct Marketing, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills
Mashaweer started as an idea in Alexandria with 3 motorcycles and an investment of 30k EGP. We built our own system through blackberry handhelds managing the orders. It took a while to be able to cover the whole city of Alexandria growing to a number of 30 motorcycles and 5 cars. We had always planned to expand business to Cairo but we wanted to make sure that we were established and strong enough to operate in such a huge scale. We recruited professionals from the field to help us build the prototype and manage the soon to discover very complicated operations plan. We started with a pretty simple call center that we built and recruited in-house which is currently being expanded in Cairo with a professional call center planned to be rented and outsourced by others as well. The shares in Mashaweer started to grow, we needed to invest higher in our system so we bought PDAs for our representatives. We have been planning for our launch in Cairo, discovering an obvious need of having branches all over the city to be able to cover the orders efficiently with at least 130 motorcycles plus 15 cars and also a speed boat. Mashaweer plans to expand to cover the whole country and then internationally through bikes, cars, boats, and planes. We also have corporate objectives of dealing with organizations as their exclusive courier. Mashaweer has one main Corporate Social Responsibility which is to decrease the traffic crisis in Egypt, we want to produce documentaries and projects to educate people of this crisis. Maybe even collaborating with a governmental entity to provide good quality public transportation through the Nile River. Mission: To discover, develop and deliver ideas that improve the quality of life by meeting the daily personal needs of every citizen

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