Online Marketing Specilaist

To aid and assist in planning and managing significant portions of online marketing activities capitalizing on paid, and non paid search. With aggressive goals for growth. - Assist in developing and delivering dynamic marketing quarterly and yearly strategies within the marketing team to reach the key goals. - To execute all day to day online marketing / advertising campaign on the various marketing channels. - Knowledge on all the ad banner specifications sizes, weight, formats used to brief creative team. - Assist in building profitable web marketing programs. Design and test ads for new and existing acquisition (cost/lead) campaigns. -Work with the local talented creative team and web designers to create highly effective creative and high-converting landing pages. - Monitor quality, click through rates and conversion rates across all marketing channels. - Identify low performing ads and placements along with make changes necessary to maximize profit and volume. Adjust spending as necessary to maximize profit and lead volume. - Work closely with the Marketing manager and Marketing team to align placed KPI Goals. - Analyze trend data across all target countries in the Arab Region. Provide regular reports to management about new competitors, to initiate changes in tactics. - Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics. - Well-versed in online marketing best practices and measurement. - Ensure the Jobzella.com brand is well represented across all online channels.
- Candidate has to be self managed, motivated, with a strong analytic background. The detail and digital oriented individual has to have passions and interest in social media channels along with search engine marketing to be compatible for the high level online businesses Jobzella.com operates in. - Experience writing and optimizing ad copy and body content. - Social media & Search engine advertising skills and first hand knowledge know how, and previous ad execution. - Bachelor’s degree required, marketing degree preferred. e-commerce experience a plus, or strong understanding of e-commerce direct to consumer and business. - Previous Blog creation and management preferred. - Experience in Online Service is preferable - E-commerce Industry
Jobzella.com is the First Professional Network in the Middle East and a network that is empowered by the first job aggregator in the Middle East as well as the only free online-course aggregator worldwide. As the first specialized marketplace and hub for courses and career advice for Arabic speaking communities worldwide, Jobzella is truly the one stop shop for professionals and companies in the Middle East. Being everything but a traditional boring automated job board, Jobzella’s main focus is to create an easy to use interactive network of millions of professionals and companies providing millions of jobs, courses, events and services to the widest range of audiences in the Middle East region. With designing an open network free of restraints, limitations, roadblocks or restrictions of any kind, Jobzella prides itself on an all inclusive life changing user experience and on creating a network of true professionals and real companies dedicated to making the professional world more beneficial and more importantly, more Human. Jobzella started with one main mission: To help each and every professional build his/her career and aspire to a better life. Jobzella’s unique state of the art technologies offer a digital world enabling every user to land endless career opportunities. Whether you are looking for an outstanding and professional online presence, building a great professional network, landing your dream job, boosting your skills by acquiring some degrees and certificates, getting career advices and services, or simply staying updated with all the best and latest career events, news, tips, and information, then you are in the right place with Jobzella. As for businesses and educational institutions, Jobzella is continuously offering a wide range of products and services for all businesses, regardless of its size or industry. Jobzella is designed mainly to satisfy each and every possible need of recruiters, marketers, and sales professionals. Being the only specialized marketplace for jobs, courses, and all HR/Career related services and also being an open professional network has empowered Jobzella with endless targeting tools which ensure the highest return-on-investment (ROI) in the market. Jobzella’s Timeline: - 23 July 2013: Jobzella.com Launches - 4 November 2013: Jobzella received its first angel investment round from KI Angels - Egypt. - 15 September 2014: Series A round of investment and acquisition of Jobzella’s majority shares by Al Khaleej Training and Education Group - Kingdom of Saudi Arabia. - 30 July 2015: Re-launching a totally new and revamped Jobzella 2.0 website. Currently, Jobzella is part of Al Khalee