Senior Online Marketing Specialist
2 weeks ago
A leading Fintech company is seeking a Senior Online Marketing Specialist, you will be responsible for developing and executing comprehensive online marketing strategies to enhance brand awareness, drive traffic, and increase conversion rates. Your role will involve collaborating with cross-functional teams to implement innovative campaigns that engage customers and result in measurable business outcomes.
**Key Responsibilities**:
- Analyze campaign performance data and provide actionable insights to optimize online marketing efforts.
- Develop content strategies that align with business goals and target audience preferences.
- Collaborate with the design team to create compelling marketing materials and landing pages.
- Manage budgets for online marketing campaigns, ensuring effective allocation of resources.
- Conduct market research to identify new opportunities and trends in the online landscape.
- Oversee the execution of A/B testing strategies to improve campaign performance continually.
- Engage with external agencies and vendors to enhance marketing efforts where necessary.
- Stay updated with the latest online marketing trends and best practices.
**Requirements**:
**Qualifications**:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- 3- 5 Years of Experience in online marketing or a related field.
- Proven track record of managing successful online marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work independently as well as collaboratively in a team environment.
- Creative thinking and problem-solving skills.
- Familiarity with e-commerce platforms and social media marketing.
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