Marketing Branch Manager

The Marketing Branch Manager is responsible for overseeing the marketing activities and strategies of a specific branch or location. They play a key role in developing localized marketing campaigns, managing the branch's marketing team, and ensuring that the branch's marketing efforts align with the company’s overall objectives. This position involves working closely with the sales team, building brand awareness, and driving local market growth.

**Key Responsibilities**:

- **Branch Marketing Strategy**:

- Develop and execute localized marketing plans and strategies to drive customer engagement and increase sales.
- Ensure all marketing initiatives align with the overall company branding and strategic goals.
- Analyze local market trends, competitors, and customer behavior to identify marketing opportunities.
- **Team Leadership and Development**:

- Lead, mentor, and manage the branch's marketing team.
- Assign tasks, set goals, and ensure the team delivers high-quality results.
- Provide regular performance feedback and facilitate professional development.
- **Campaign Management**:

- Plan and manage marketing campaigns, including digital, print, and event marketing.
- Oversee the creation and distribution of promotional materials, ensuring brand consistency.
- Collaborate with internal teams (e.g., sales, product development, and corporate marketing) to ensure cohesive and effective campaigns.
- **Budget Management**:

- Manage the marketing budget for the branch, ensuring effective allocation of resources.
- Track expenditures and provide regular reports on marketing ROI.
- Make data-driven decisions to maximize budget efficiency and campaign effectiveness.
- **Customer Relationship Management**:

- Build and maintain strong relationships with key customers, local partners, and community influencers.
- Represent the company at local events, trade shows, and other community outreach opportunities.
- Gather feedback from customers and community members to improve marketing efforts and product offerings.
- **Reporting and Analytics**:

- Monitor and analyze the performance of marketing campaigns and activities.
- Prepare regular reports on the branch’s marketing performance, including key metrics such as sales growth, customer acquisition, and brand awareness.
- Use data and insights to optimize campaigns and inform future marketing strategies.
- **Brand Management**:

- Ensure that all marketing materials and communications are in line with the company’s branding guidelines.
- Maintain a positive brand image in the local market through strategic public relations efforts.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Manager, Branch Manager, or in a similar leadership role.
- Strong understanding of marketing principles, strategies, and tactics.
- Experience in managing marketing teams and developing campaigns.
- Excellent communication, leadership, and interpersonal skills.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Proficiency in marketing software, CRM systems, and digital marketing platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.

**Preferred Qualifications**:

- Master’s degree in Marketing or Business Administration.
- Experience in the local market of the branch location.
- Familiarity with the latest trends and best practices in digital marketing and social media.
- Knowledge of SEO/SEM and online advertising strategies.

**Work Environment**:

- Primarily office-based, with potential travel required for local events, client meetings, or head office collaboration.
- Ability to work in a fast-paced environment and meet deadlines.

**Application Process**:
نوع الوظيفة: دوام كامل

الخبرة:

- Marketing Experience: سنتان (مطلوب)
- marketing agency: سنتان (مطلوب)