Senior Performance Marketing

Key Responsibilities
- **Design and Execute Performance Marketing Campaigns**:

- Plan, launch, and manage high-impact campaigns across digital channels, including Google Ads, Facebook, Instagram, LinkedIn, and other paid platforms.
- Implement retargeting strategies to improve conversion rates and drive customer retention.
- **Optimize for Growth and ROI**:

- Continuously test, analyze, and optimize ad copy, targeting, creative, and landing pages to maximize click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
- Utilize A/B testing, split testing, and multivariate testing to refine campaign elements and improve performance.
- **Data Analytics & Reporting**:

- Track and report on key performance metrics, including customer acquisition cost (CAC), lifetime value (LTV), and overall campaign ROI.
- Use tools like Google Analytics, Facebook Ads Manager, and other analytics platforms to gain insights and make data-driven recommendations.
- **Growth Strategy & Channel Expansion**:

- Identify and test new digital channels and opportunities (e.g., influencer marketing, programmatic advertising, affiliate partnerships) to diversify the acquisition funnel.
- Work closely with the growth and product teams to refine user acquisition and retention strategies.
- **Collaborate Cross-Functionally**:

- Coordinate with the creative, product, and content teams to ensure campaigns align with brand messaging and business objectives.
- Provide insights and feedback to support product improvements that drive growth.
- **Competitive and Market Analysis**:

- Conduct regular competitor analysis to understand market trends, identify successful strategies, and discover growth opportunities.
- Stay updated on the latest industry trends, advertising tools, and best practices.

**Qualifications**:

- **Experience**: 3-5+ years in performance marketing, digital advertising, or growth marketing, with a strong track record in driving measurable results.
- **Skills**:

- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other ad platforms.
- Expertise in analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing software.
- Strong knowledge of SEO principles and SEM strategies.
- Exceptional analytical and problem-solving abilities, with a data-focused mindset.
- Ability to manage budgets and optimize ad spend for maximum ROI.
- **Education**: Bachelor’s degree in Marketing, Business, Data Analytics, or related field.

Key Competencies
- **Analytical Thinking**: Ability to interpret data and adjust strategies for optimal performance.
- **Creativity**: Innovative approach to testing and developing ad strategies.
- **Attention to Detail**: Ensures precision in campaign setup and data tracking.
- **Adaptability**: Quickly adapts strategies based on real-time data and market conditions.
- **Collaboration**: Works effectively across teams to align goals and enhance growth.

**Job Types**: Full-time, Part-time

Application Question(s):

- Could you share a specific case or example from your past experience where you successfully drove significant growth or improved campaign performance? What strategies did you implement, and what were the measurable outcomes?
- Can you describe a time when a campaign did not meet your expectations or underperformed? How did you identify the issues, and what steps did you take to adjust your strategy? What was the outcome after you made those changes?

**Experience**:

- Performance marketing: 3 years (preferred)

**Language**:

- English (preferred)

Expected Start Date: 18/11/2024