Senior Marketing Research Executive

2 weeks ago

القاهرة, Egypt Savills Middle East Full time

**The Role**

The Senior Marketing Research Executive plays a vital role in driving impactful research initiatives that shape marketing strategies and support strategic decision-making for both our organization and clients. In this role, you'll lead comprehensive research projects that deliver insights and guide effective marketing actions, creating real value for our teams and partners.

Savills is a globally recognised real estate brand and offers the opportunity for growth and development. We are looking for a motivated and professional individual with an interest in benefiting from the support and experience the brand can offer.

**Key Responsibilities**
- Design and conduct qualitative and quantitative research projects to inform marketing strategies.
- Analyze market trends, consumer behavior, and competitive landscape to produce actionable insights.
- Collaborate with cross-functional teams to identify research needs and define project scopes.
- Develop research methodologies, including surveys, focus groups, and data analysis techniques.
- Present findings and recommendations to senior management and stakeholders in a clear and concise manner.
- Manage relationships with external research vendors and ensure the quality and integrity of data.
- Monitor and report on key performance indicators related to marketing effectiveness.
- Provide mentorship and guidance to junior research staff and interns.
- Stay updated on industry trends, tools, and technologies that can enhance research capabilities

**Knowledge and skills**:

- Extensive knowledge of marketing research principles and methodologies.
- Strong understanding of data analysis and statistical techniques.
- Familiarity with market research tools and software.
- Excellent analytical and problem-solving skills.
- Strong interpersonal, verbal, and written communication skills.
- Ability to manage multiple projects and deadlines.
- Proficient in data visualization and presentation tools.
- Strong project management skills, including critical path development.

**Requirements**:

- Bachelor’s degree in marketing, Business, Statistics, or related field
- Minimum of 5 years of experience in marketing research, preferably in a managerial role. |
- Proficiency in Microsoft Office Suite and research software (e.g., SPSS, Tableau).
- Fluent in both Arabic and English

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