Performance Marketing Manager

**About Taager**

Taager is the first B2B startup focused on social sellers
- Merchants. We are democratizing the social e-commerce space by enabling budding as well as seasoned entrepreneurs to sell online with no required capital, inventory, or operational experience. We have our Merchants covered from merchandising, warehousing, shipping, cash collection and customer service.

In 2019 we started as a team of 8 people, now we are over 350 employees across Egypt, KSA and the UAE. We serve more than 34K social e-commerce sellers from incredibly diverse backgrounds - from students earning a part-time income to highly ambitious digital marketing experts looking to become solo entrepreneurs. The sellers on our platform benefit from access to 2,500+ highly marketable products. Our people are driven by our mission and motivated by our desire to deliver the most seamless customer experience to the sellers on our platform. With a continuous focus on quality and execution, we are changing the social e-commerce landscape in the MENA region

**Our Mission**

Our mission is to empower anyone to start and scale their e-commerce business.

**Our Vision**

We envision a world where everyone has the opportunity to sell online, make a living and even get rich in an easy and low-risk environment. A world where the magic of technology becomes accessible to the most talented of Merchants.

**Why Taager?**

You'll be working within an organization with diverse teams based in different countries around the globe (10 different nationalities).

You will be welcomed to our vibrant fast-paced office in New Maadi, Cairo.

We pay fair market rates and offer a comprehensive compensation package (Salary + Stock Options + Performance based Salary Increases), as we believe our employees should be compensated fairly for their talent and capabilities.

We invest in our people's growth and promote internal succession.

You will be working alongside talented, caring, and ambitious individuals. We're very intentional about our selection process so that we hire people who can help us become a vibrant and healthy work environment for everyone.
- ️We offer a comprehensive medical insurance package.

Unique and profitable business model.

**Position Summary**

As the Performance Marketing Manager, you will be responsible for driving user acquisition, engagement, and revenue through effective marketing initiatives across all digital channels. You will play a key role in developing and executing data-driven growth strategies that align with the company's overall business objectives.

**What will you do**:

- **Campaign Management**: Oversee and optimize paid advertising campaigns across various channels (Google Ads, Facebook Ads, TikTok Ads, etc.), ensuring they meet performance targets and deliver ROI.
- **Social Media Platforms** Proven experience in managing performance marketing campaigns on Meta, TikTok, Snapchat and Google
- **Data Analysis**: Analyze campaign data to identify trends, insights, and areas for improvement.
- **A/B Testing**: Conduct A/B testing and experimentation to optimize marketing elements and improve campaign performance.
- **Conversion Optimization**: Implement conversion rate optimization (CRO) techniques to maximize conversions across all touchpoints.
- **Attribution Modeling**: Develop and implement attribution models to accurately measure the impact of marketing efforts.
- **Reporting**: Prepare and present regular performance reports to stakeholders, highlighting key metrics and insights.
- **Team Management**: Lead and mentor a team of performance marketing specialists, providing guidance and support.
- **Industry Trends**: Stay updated on the latest digital marketing trends and technologies.

**What will make you successful**:

- Bachelor’s degree in marketing, Business Administration, or a related field.
- 5+ years of experience in performance marketing, with a proven track record of driving results.
- Strong understanding of digital marketing channels and paid advertising platforms.
- Proficiency in data analysis tools (e.g., Google Analytics, SQL).
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
- Experience in B2B marketing techniques

**Additional Skills (preferred)**:

- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Knowledge of SEO and content marketing principles.
- Experience working in a startup or fast-paced environment.