Marketing Manager

4 days ago

القاهرة, Egypt 9 Star for imprt cars Full time

Create comprehensive marketing plans and campaigns tailored to promote imported car brands.
- Conduct market research to identify trends, customer preferences, and competitive positioning.
- Align marketing strategies with overall business goals, sales targets, and customer acquisition efforts.
- Oversee content creation for websites, blogs, and social platforms to engage and attract potential customers.
- Analyze digital marketing metrics and adjust strategies to optimize performance.
- Plan and execute promotional events, product launches, and test drive campaigns.
- Represent the company at trade shows, auto expos, and other industry events to generate leads and increase brand awareness.
- Work closely with dealers and partners to organize co-marketing activities.
- Develop partnerships with influencers, automotive journalists, and other relevant stakeholders to promote car models.
- Explore sponsorship opportunities to enhance brand visibility in target markets.
- Manage the marketing budget, ensuring cost-effective allocation of resources for maximum ROI.
- Monitor expenditures, adjust spending as needed, and report on financial performance.
- Track key marketing metrics (e.g., leads generated, conversion rates, brand awareness) and provide regular performance reports to senior management.
- Use data analytics tools to assess campaign effectiveness and make data-driven decisions.
- Lead, mentor, and manage a marketing team, ensuring collaboration and efficient execution of tasks.
- Work closely with the sales and product teams to align marketing efforts with sales strategies.
- **Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in marketing, preferably in the automotive industry or with luxury/import products.
- Proven experience in managing successful marketing campaigns and leading a marketing team.
- Strong understanding of digital marketing tools, SEO, SEM, and CRM systems.
- Excellent communication, negotiation, and presentation skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Passion for cars and a deep understanding of the automotive industry and customer preferences.
- Knowledge of international markets and experience working with global brands is an advantage.

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