Senior Brand Trainer

**INSPIRE | EXHILARATE | DELIGHT**

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

**What you'll be doing**
- Conduct regular training needs analysis to identify learning priorities across travel retail locations.
- Create, communicate, and implement the annual training calendar in alignment with business needs.
- Research, gather, and adapt brand and product training materials, in collaboration with Group L&D, to meet the specific needs of the travel retail environment.
- Acquire and maintain in-depth knowledge of brand heritage, new collections, seasonal launches, and novelties, and ensure teams are trained accordingly.
- Deliver engaging training programs focused on: Product knowledge (History, bestsellers, novelties).
- Grooming standards and professional presentation.
- Guest experience tailored to diverse and multicultural passengers.
- Sales techniques for high-traffic, time-sensitive retail environments (upselling, cross-selling, and conversion).
- Support the onboarding of new joiners with structured induction and integration programs.
- Deliver refresher and advanced training modules to upskill existing staff and senior sales team members.
- Leverage Group’s digital tools to digitalize and enhance training delivery.
- Provide regular reports to management on training effectiveness and recommend areas for improvements
- Impact of training initiatives by linking them to business results as uplifting in sales, higher customer satisfaction scores and lower retention for employees.
- Ensure all training programs are incorporate of the Airport regulations, security procedures and duty-free compliance.

**What you’ll need to succeed**

Master’s Degree in HR, Business, or a related field (preferred).
- Minimum 3-5 years of experience in training roles, ideally within luxury retail, fashion,

beauty, or travel retail.
- Strong knowledge of training design, facilitation, and adult learning principles.
- Experience working in a fast-paced, multicultural environment.
- Excellent communication and presentation skills.
- Proficiency in English; additional languages are an advantage.
- Behavioral and Technical Competencies
- Driving Excellence (specific to Travel Retail)
- Role Modelling Grooming & Brand Standards (specific to Travel Retail)
- Reinforce adherence to operational standards and compliance requirements across all training deliveries.
- Develop future trainers, supervisors and champions to build internal capability and sustain a culture of continuous learning and growth.
- Provide in-store coaching, role modelling, and real-time feedback to reinforce training.
- Cascade seasonal brand messages and key business

updates to frontline teams.
- Support store performance during peak seasons by stepping in to coach, motivate, and guide staff on the sales floor.
- Act as a brand ambassador in both internal and external events, inspiring teams through professionalism and excellence.
- Conduct learner evaluations and measure training effectiveness using feedback, observation, and performance data.
- Analyze training outcomes and identify opportunities for improvement.
- Recommend new methods, tools, or approaches to enhance the learning experience.
- Adapt training delivery to the unique dynamics of airport retail, including:

- High passenger flow and short interaction windows.
- Multicultural and