Senior Ecommerce

Company Description

Town Writers, formerly known as Eight Developments, is a company dedicated to creating spaces that reflect the narratives of our clients' lives. Our projects are more than just luxurious spaces; they are opportunities for clients to reshape their stories. Based in Cairo, Egypt, our team works tirelessly to transform and evolve our work, offering unique storytelling experiences tailored to each client.

Job Summary:

We are looking for an experienced Senior Performance Marketing Specialist
to lead our digital advertising and SEO efforts for our real estate projects. The ideal candidate will be responsible for driving qualified leads, optimizing campaigns, and maximizing ROI through
Facebook, Instagram, Google Ads, and SEO
as the main performance channels.
TikTok and LinkedIn
will serve as supporting platforms for specific audience targeting and brand awareness initiatives.

Responsibilities:

1. Strategy & Planning

• Develop and execute
  performance marketing strategies
  tailored to real estate projects and buyer personas.
• Plan and manage paid media campaigns primarily on
  Facebook, Instagram, and Google Ads
  , ensuring strong lead generation and conversion performance.
• Build, manage, and monitor digital budgets with a focus on achieving
  optimal cost per lead (CPL)
  and
  return on ad spend (ROAS)
  .
• Coordinate with creative, media, and content teams to align ad messaging and visuals with project positioning.
• Utilize
  TikTok and LinkedIn
  selectively to boost awareness or reach niche audience segments when relevant.

2. Campaign Management

• Set up, manage, and continuously optimize
  Meta (Facebook & Instagram)
  and
  Google Ads
  campaigns (Search, Display, YouTube).
• Implement
  A/B testing
  for ad creatives, copy, and targeting to identify high-performing combinations.
• Develop and maintain
  retargeting and remarketing funnels
  to re-engage potential buyers.
• Monitor lead journey performance, ensuring seamless integration with the sales and CRM systems.

3. SEO & Website Optimization

• Manage and enhance the company's
  organic visibility
  through effective SEO practices.
• Conduct
  keyword research
  , competitor benchmarking, and backlink audits to strengthen domain authority.
• Oversee on-page and technical SEO improvements to boost ranking and website performance.
• Collaborate with developers and content creators to ensure landing pages are optimized for both
  user experience (UX)
  and
  conversion rate (CRO)
  .

4. Analytics & Reporting

• Track, analyze, and report on the performance of all paid and organic campaigns using
  Google Analytics, Meta Ads Manager, Google Tag Manager
  , and other analytics tools.
• Monitor KPIs such as
  CPL, CTR, CPA, ROAS, website traffic
  , and
  lead-to-sale conversion rate
  .
• Prepare clear weekly and monthly reports with actionable insights and optimization recommendations.
• Stay updated on the latest
  platform updates, algorithms, and real estate marketing trends
  to maintain a competitive edge.

5. Collaboration & Coordination

• Work closely with the
  operation
  to ensure leads are properly qualified and nurtured.
• Partner with the
  design team
  to develop compelling ad visuals and content that reflect each project's brand identity.
• Coordinate with external digital agencies (if applicable) to maintain performance consistency and ensure best practices are applied.

Requirements & skills:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum
  5 years of hands-on experience
  in performance marketing, preferably within the
  real estate sector
  or other high-value B2C industries.
• Proven experience managing campaigns across
  Facebook, Instagram, Google Ads, and SEO
  (mandatory).
• Proficiency in
  Google Analytics, Tag Manager, and SEO tools
  (Ahrefs, SEMrush, Google Search Console, etc.).
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Experience working with
  CRM systems
  and marketing automation tools (HubSpot, Zoho, etc.) is a plus.
• Excellent communication skills in
  English and Arabic
  .

If you interested send your CV to

With mentioning the job title