Senior Marketing Executive

4 days ago

El Sherouk Cairo, Egypt Dr Secret Full time 15,000 - 30,000 per year

Job Title: Senior Marketing Executive

Department: Marketing

Reports To: Founder & CEO

⸻

  1. Job Purpose

The Senior Marketing Executive is responsible for planning and executing daily marketing activities for Dr Secret across online and offline channels, with a focus on driving sales, building brand awareness, and using budget-friendly digital tools.

⸻

  1. Main Responsibilities

A. Marketing Planning & Coordination


• Prepare monthly and seasonal marketing plans and simple campaign calendars.


• Coordinate with branches, designers, and agencies to implement campaigns.

B. Digital & Social Media Marketing


• Manage brand social media accounts (Instagram, Facebook, TikTok).


• Plan and schedule posts, stories, and Reels based on the marketing calendar.


• Support in running paid ads (Meta, TikTok, Google) and follow up on basic performance.

C. Content & Brand Communication


• Write and review captions, ads, and simple website texts (Arabic + basic English).


• Maintain a consistent brand tone and visual style.


• Suggest creative content ideas (new arrivals, sets, gifting, behind the scenes, etc.).

D. E-Commerce & CRM Support


• Coordinate product uploads, descriptions, and promotions on the website.


• Assist in WhatsApp, SMS, or email campaigns to promote offers and new collections.


• Help maintain a simple customer database for remarketing and loyalty.

E. Retail & In-Store Marketing Support


• Align in-store promotions with online campaigns.


• Coordinate in-store marketing materials (posters, price tags, offers).

F. Monitoring & Reporting


• Prepare weekly and monthly summaries of key marketing results (followers, engagement, campaign outcomes).


• Monitor competitor brands and share ideas for improvement.

⸻

  1. Qualifications


• Bachelor's degree in Marketing, Business, Media, or related field.


• 3–5 years of experience in marketing, preferably in fashion, retail, or e-commerce.


• Practical experience in social media management and basic paid advertising.


• Good command of Arabic and basic English (writing and reading).

⸻

  1. Skills & Competencies


• Strong planning and organization.


• Good copywriting skills in Arabic.


• Basic understanding of digital marketing metrics (reach, CTR, ROAS, etc.).


• Ability to brief and coordinate with designers and photographers.


• High attention to brand details and consistency.


• Results-focused and able to work with limited budgets.


• Good communication with different departments (retail, factory, finance).

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