Sr Supervisor, Digital Channels Product Owner

Purpose of the job

• At Orange you'll be part of a dynamic team working on designing and implementing complex projects and new to market offers to fulfill customer expectations and company targets.
• Deciding how to achieve function objectives on short and long terms
• Work with internal stakeholders and external suppliers to identify opportunities/problems and design the solution to increase efficiency and revenue
• Measure the success of the launched product and plan its ongoing day to day activations
• Own new product communication and engagement Plans

Duties and responsibilities

Key Responsibilities:

1. User Experience (UX) Strategy & Execution

• Define and continuously improve the mobile app UX roadmap, ensuring intuitive and engaging customer journeys.
• Work closely with UI/UX designers to create wireframes, prototypes, and user flows that reflect a customer-first approach.
• Conduct user testing, feedback sessions, and usability studies to validate design decisions.
• Monitor app usability metrics (e.g., session time, screen flows, task completion rates) and optimize accordingly.

2. Analytics & Insights

• Drive a data-informed culture by setting up and monitoring key performance indicators (KPIs) for mobile app usage and engagement.
• Use analytics tools (e.g., Firebase, Google Analytics) to generate actionable insights.
• Identify user behavior trends, drop-offs, and pain points to inform product improvements and feature development.
• Translate insights into product requirements and business recommendations.

3. Customer Value Management (CVM)

• Collaborate with CVM teams to segment users and personalize app experiences for different customer groups.
• Leverage app analytics and customer data to design CVM-led campaigns within the mobile app (e.g., targeted offers, onboarding flows, loyalty features).
• Align product strategies with CVM objectives to drive retention, upsell, and cross-sell opportunities.
• Integrate app with CVM platforms for real-time targeting and performance tracking.

4. Product Management & Delivery

• Own the mobile app product backlog and prioritize features based on business impact and user value.
• Lead agile development teams through sprint planning, reviews, and retrospectives.
• Collaborate with internal stakeholders (IT, Marketing, Customer Service) to align product goals and deliverables.
• Ensure timely delivery of high-quality app releases with proper testing and QA.

5. Leadership & Collaboration

• Mentor and guide junior product managers or UX analysts.
• Champion digital transformation initiatives and advocate for best-in-class mobile practices.
• Present findings, product updates, and strategic plans to senior leadership and stakeholders.

Qualifications & Skills:

Education:

• Bachelors or masters degree in business, Computer Science, UX Design, Data Science, or related field.

Experience:

• 5-8 years of experience in digital/mobile product management, with at least 2 years in a senior or supervisory role.
• Proven experience in managing end-to-end mobile app lifecycle.
• Strong background in UX principles, customer journey mapping, and agile product development.
• Solid understanding of CVM strategies and tools, including segmentation and personalization.

Technical & Analytical Skills:

• Proficiency in app analytics tools (e.g., Firebase, Google Analytics, Mixpanel).
• Familiarity with A/B testing, heatmaps, cohort analysis, and funnel tracking.
• Experience working with UX/UI tools (e.g., Figma, Sketch, Adobe XD).
• Understanding of mobile platforms (iOS/Android) and app store optimization (ASO).

Soft Skills:

• Excellent communication and stakeholder management skills.
• Strong problem-solving and decision-making abilities.
• Strategic thinking with a customer-centric mindset.
• Ability to lead cross-functional teams in a fast-paced environment.