Sr Supervisor, Digital Channels Product Owner
1 day ago
About the job Sr Supervisor, Digital Channels Product Owner
Purpose of the job
- At Orange you'll be part of a dynamic team working on designing and implementing complex projects and new to market offers to fulfill customer expectations and company targets.
- Deciding how to achieve function objectives on short and long terms
- Work with internal stakeholders and external suppliers to identify opportunities/problems and design the solution to increase efficiency and revenue
- Measure the success of the launched product and plan its ongoing day to day activations
- Own new product communication and engagement Plans
Duties and responsibilities
Key Responsibilities:
1. User Experience (UX) Strategy & Execution
- Define and continuously improve the mobile app UX roadmap, ensuring intuitive and engaging customer journeys.
- Work closely with UI/UX designers to create wireframes, prototypes, and user flows that reflect a customer-first approach.
- Conduct user testing, feedback sessions, and usability studies to validate design decisions.
- Monitor app usability metrics (e.g., session time, screen flows, task completion rates) and optimize accordingly.
2. Analytics & Insights
- Drive a data-informed culture by setting up and monitoring key performance indicators (KPIs) for mobile app usage and engagement.
- Use analytics tools (e.g., Firebase, Google Analytics) to generate actionable insights.
- Identify user behavior trends, drop-offs, and pain points to inform product improvements and feature development.
- Translate insights into product requirements and business recommendations.
3. Customer Value Management (CVM)
- Collaborate with CVM teams to segment users and personalize app experiences for different customer groups.
- Leverage app analytics and customer data to design CVM-led campaigns within the mobile app (e.g., targeted offers, onboarding flows, loyalty features).
- Align product strategies with CVM objectives to drive retention, upsell, and cross-sell opportunities.
- Integrate app with CVM platforms for real-time targeting and performance tracking.
4. Product Management & Delivery
- Own the mobile app product backlog and prioritize features based on business impact and user value.
- Lead agile development teams through sprint planning, reviews, and retrospectives.
- Collaborate with internal stakeholders (IT, Marketing, Customer Service) to align product goals and deliverables.
- Ensure timely delivery of high-quality app releases with proper testing and QA.
5. Leadership & Collaboration
- Mentor and guide junior product managers or UX analysts.
- Champion digital transformation initiatives and advocate for best-in-class mobile practices.
- Present findings, product updates, and strategic plans to senior leadership and stakeholders.
Qualifications & Skills:
Education:
- Bachelors or masters degree in business, Computer Science, UX Design, Data Science, or related field.
Experience:
- 58 years of experience in digital/mobile product management, with at least 2 years in a senior or supervisory role.
- Proven experience in managing end-to-end mobile app lifecycle.
- Strong background in UX principles, customer journey mapping, and agile product development.
- Solid understanding of CVM strategies and tools, including segmentation and personalization.
Technical & Analytical Skills:
- Proficiency in app analytics tools (e.g., Firebase, Google Analytics, Mixpanel).
- Familiarity with A/B testing, heatmaps, cohort analysis, and funnel tracking.
- Experience working with UX/UI tools (e.g., Figma, Sketch, Adobe XD).
- Understanding of mobile platforms (iOS/Android) and app store optimization (ASO).
Soft Skills:
- Excellent communication and stakeholder management skills.
- Strong problem-solving and decision-making abilities.
- Strategic thinking with a customer-centric mindset.
- Ability to lead cross-functional teams in a fast-paced environment.
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