Director, EEMEA Sponsorship

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, EEMEA Sponsorship1. Overview:
Overview/Job description summary

The EEMEA Region is looking for a marketing director to help drive our regional sponsorships strategy forward with a specific focus on an upcoming sponsorship asset. The ideal candidate is passionate about passion led sponsorship asset management, highly motivated, intellectually curious, analytical and a good negotiator

Role

• Supports VP, Consumer Marketing and Sponsorships to build a passion driven and impactful sponsorship strategy and portfolio for the region

• Works together with Global Sponsorship team and EEMEA product team to ensure perfect execution

• Work closely with EEMEA division leaders, central teams and global sponsorship team to generate new business models and revenue via FI and non FI partners

• Foster a great collaborative model with internal stakeholders and teams as well as external partners

• Support the ongoing operation of the sponsorship partnership in the region for platform management, content management, amplification support and customization opportunities.

• Through our partnership in the EEMEA region tied together via the priceless platform. driving
-Priceless Platform Management:
o Ensure the publishing of content to priceless platform (and Mastercard Collection microsite) occurs seamlessly and in line with business objectives, media plans, etc
o Customer Success support for customers who communicate the sponsorship content with platform integration – providing templated co-branded materials, etc. to drive ongoing awareness of Mastercard Collection and value proposition
o Second line of contact - following GCCM, for cardholder support, and CTS, for technology support
Content Management
o Review and approve artist pipeline on an ongoing basis and communicate to stakeholders across the ecosystem for upcoming shows, presales, etc.
o Review imagery/copy/brand templates to ensure it is in alignment with Mastercard brand standards and guidelines
o Facilitate legal and privacy reviews where required

• Amplification Support
o Approve media plans and placement (across B2C and B2B2C channels, including earned and paid media, social, Out-of-Home ads, etc.) to ensure alignment with business objectives and targeted at desired audiences
o Partner with the Communications team to ensure awareness for Press Releases featuring

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• Customization opportunities

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• Develop and oversee planning and innovative execution of onsite activation and event delivery of sponsorship events and associated partnerships

• Supports the development of new best practices to be deployed within EEMEA

• Ensure all sponsorship properties and partnerships and associated agencies follow all internal procedures and compliance and audit requirements.

• Manage asset monetization, budget and payment processing for partnership investments.

All about you

• Proven experience in working across cross functional teams inclusive of brand, legal,digital,media, communications and product

• Operational excellence

• Experience in managing cross functional agency teams

• Financial acumen

• Proven success in project leadeship

• Appreciation of all elements of marketing mix, working with various integrated marketing communications teams to develop sponsorship driven programming.

• Experience in team management and ability to influence non directs

• A continuous learner

• Creative thinker-ability to harness elements of passion based assets and access to develop innovative marketing platforms

• Demonstrated collaboration with different internal teams and with a proven track record of successfully partnering with external stakeholders

• Ability to distill and present information to senior audiences

• Strong written and verbal communication/presentation skills

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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