Marketing Manager

3 days ago

Cairo, Egypt Rawaj - Human Capital Management Full time

**About the Role**

Our client is a pioneering **online marketplace for agricultural products** in the MENA region, connecting retailers and farmers with trusted suppliers of seeds, fertilizers, pesticides, and farming equipment. By enhancing digital connectivity and providing access to high-quality products at competitive prices, the company is redefining the way the agricultural sector operates across the region.

The **Marketing Manager** will drive the company’s **marketing strategy, campaigns, and communications** across physical and digital channels. This role combines analytical marketing insight with creative execution, ensuring that every initiative strengthens brand awareness, generates engagement, and delivers measurable business results.

**Key Responsibilities**
- Develop and implement comprehensive **marketing strategies** that support the company’s growth, sales, and brand objectives.
- Manage **PR and corporate communications**, building strong relationships with media outlets and industry stakeholders.
- Oversee **content strategy** to ensure consistent messaging and tone across all touchpoints—website, social media, advertising, and offline materials.
- Collaborate closely with the **Creative Director** and cross-functional teams (sales, product, operations) to align marketing initiatives with business goals and go-to-market strategies.
- Analyze campaign performance using marketing analytics tools, providing insights and recommendations for continuous improvement.
- Manage marketing budgets efficiently, ensuring high ROI on all initiatives.
- Identify opportunities for brand partnerships, sponsorships, and community engagement to enhance brand visibility.
- Stay updated on **marketing and agricultural industry trends**, leveraging innovative approaches to strengthen market presence.

**Knowledge, Skills & Experience**
- Bachelor’s degree in **Marketing, Communications, Business Administration, or a related field** (Master’s preferred).
- ** 8+ years of experience** in marketing management or strategic marketing roles, ideally within e-commerce, agribusiness, or tech-driven industries.
- Proven track record in **digital and offline campaign management**, brand communication, and PR.
- Excellent communication and presentation skills in **Arabic and English**.
- Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
- Analytical mindset with experience using **marketing analytics tools** (e.g., Google Analytics, HubSpot, Meta Business Suite).
- Creative thinker with strong business acumen and a results-oriented approach.

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