Meta Ads Specialist

4 days ago

Al Mansurah, Dakahlia, Egypt Scale Army Full time

Key Responsibilities:

  • Build, manage, and optimize Meta campaigns for small and solo law firm clients.
  • Apply best practices in targeting, creative testing, and budgeting to drive ROI and improve campaign efficiency.

Strategic Planning & Sales Enablement

  • Define structure, playbook, and best practices for Meta Ads strategy as part of a new service offering.
  • Support sales enablement by educating internal teams on ideal-fit clients and effective positioning.

Creative Direction

  • Provide creative input on ad visuals, copy, and messaging to align with client objectives.
  • Partner with design and content teams to ensure brand consistency and performance alignment.

Client Communication & Relationship Management

  • Serve as the primary point of contact for law firm clients, clearly explaining strategies and performance.
  • Manage onboarding processes for new clients, ensuring seamless setup and ongoing optimization.
  • Conduct regular check-ins to review results and recommend improvements.

Reporting & Continuous Improvement

  • Track campaign performance, report insights, and refine processes to scale efficiently.
  • Innovate and enhance Meta Ads frameworks to maintain quality as volume grows.

Qualifications:

Experience:

  • 5+ years of experience managing Meta Ads, specifically with B2C clients.
  • Proven track record managing ad portfolios exceeding $100K/month.
  • Experience in customer-facing, consultative roles, translating data and technical details into actionable insights.

Skills:

  • Proficiency with Meta Business Suite; Canva familiarity is a plus.
  • Strong understanding of B2C marketing, ideally within the legal or home services industries.
  • Excellent communication and client presentation skills.
  • Highly organized with strong attention to detail and ability to balance multiple campaigns.
  • Bright, proactive personality with a customer-first mindset.
  • Strong command of English (spoken and written); slight accent acceptable if communication is clear.

What Success Looks Like:

  • High-performing Meta Ads campaigns delivering measurable ROI.
  • Smooth onboarding and consistent client satisfaction.
  • Effective collaboration with Sales and Marketing to educate and engage clients.
  • Scalable campaign frameworks that enable growth and efficiency across clients.
Desired Candidate Profile

Experience:

  • 5+ years of experience managing Meta Ads, specifically with B2C clients.
  • Proven track record managing ad portfolios exceeding $100K/month.
  • Experience in customer-facing, consultative roles, translating data and technical details into actionable insights.

Skills:

  • Proficiency with Meta Business Suite; Canva familiarity is a plus.
  • Strong understanding of B2C marketing, ideally within the legal or home services industries.
  • Excellent communication and client presentation skills.
  • Highly organized with strong attention to detail and ability to balance multiple campaigns.
  • Bright, proactive personality with a customer-first mindset.
  • Strong command of English (spoken and written); slight accent acceptable if communication is clear.

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