Lead Copywriter

4 days ago

Cairo, Cairo, Egypt Mumzworld FZ-LLC Full time 90,000 - 120,000 per year
The Role

We're looking for a Lead Copywriter who can grow Mumzworld's brand voice through thoughtful, emotional, and strategic writing - in English first, with strong Arabic capability. You'll own day-to-day English copy needs across campaigns, and all channels including CRM, Social Media and digital.

You should be confident crafting everything from hero campaign headlines to UX copy - and comfortable switching from supportive messaging to conversion-focused copy when needed.

What You'll Do
  • Lead all English copy development across marketing, social, CRM, product, and packaging
  • Partner with the Arabic copywriter to maintain consistency across languages, and step in during leave
  • Interpret briefs, propose angles, and bring insight-driven ideas to the table
  • Craft headlines, taglines, carousel copy, email subject lines, product messages, and more
  • Help refine and evolve Mumzworld's tone of voice as the brand grows
  • Collaborate with the Creative Director, Designers, and Brand team to deliver impactful, on-brand work
  • Edit and review content from other departments to ensure tone, clarity, and quality
Desired Candidate Profile
Who You Are
  • 6–8 years of experience in brand, digital, or performance copywriting
  • English-first writer with fluent Arabic - able to write or edit in both
  • Experience writing for UAE, KSA, or broader GCC audiences
  • Strong understanding of tone, emotional nuance, and parent-first communication
  • Can work independently, remotely, and meet deadlines consistently
  • Experience in e-commerce, fashion, parenting, beauty, or digital-first brands is a plus
  • Familiar with Google Docs, and collaborative workflows
Bonus Points
  • Experience with performance writing (ads, emails, product copy)
  • Comfort with fast feedback loops and creative iteration
  • Familiarity with parenting or motherhood topics in the GCC

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