Senior Creative Copywriter

6 days ago

Cairo, Cairo, Egypt The Brand Company EMEA Full time 120,000 - 240,000 per year

We are looking for a seasoned copywriter with a passion for storytelling and a knack for delivering powerful narratives.

About Us:

The Brand Company is a strategic brand consultancy; providing comprehensive solutions that empower businesses to achieve extraordinary results through innovative strategies and compelling identities.

Job Mission

:

As a Senior Creative Copywriter, you'll lead the development of brand narratives, tone of voice, and content systems that don't just inform, they influence. Your words will give brands presence, power, and clarity across every touchpoint.

Responsibilities:

  1. Create compelling brand narratives and voice guidelines that resonate with target audiences and differentiate the brand–resulting in an increase in brand recognition and recall.
  2. Write engaging copy for a wide range of brand materials–such as pitch decks, web content, advertising campaigns, and social media posts–that leads to an increase in customer engagement metrics.
  3. Lead the brand naming processes, coming up with names that are memorable, relevant, and legally available. Success is a name that is adopted by the client and positively received by the market.
  4. Participate in brainstorming sessions and contribute innovative ideas to develop strategic and creative concepts for client campaigns. Collaborate with the creative team to align copy with visual elements and overall campaign objectives.

Core Competencies:

Exceptional Writing Skills

: Must possess a strong command of the English language and excellent creative writing skills. The ability to adapt writing styles based on brand and platform requirements is key. 

Brand Understanding

: Able to understand and articulate a brand's essence, values, and

audience–and creatively encapsulate these into compelling brand stories and messages.

Strategic Thinking

: Has the ability to think strategically, understanding how copy fits into

broader brand strategy, customer journeys, and business goals.

Collaboration:

Able to work well in a team-oriented environment, collaborating effectively

with creative, strategy, and client teams to meet project goals.

Attention to Detail:

Possesses high standards for quality and a sharp attention to detail that

enables them to spot grammatical errors and inconsistencies in written content.

Resilience and Adaptability:

Able to handle feedback and revisions without taking it

personally, quickly adapting content and style to meet changing needs or strategic directions.

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