Direct Response Copywriter

6 days ago

Cairo, Cairo, Egypt Scale Army Careers Full time 3,000,000 - 4,500,000 per year

Our client is seeking a talented direct response specialist to help drive lead generation through persuasive copy and strategic creative execution. They are a results-driven team focused on crafting high-converting ads, emails, landing pages, and social content designed to generate leads and drive sales.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Direct Response Copywriter & Creative Strategist will work closely with the team to create high-converting ad copy, emails, landing pages, and social media content that generates leads and drives sales.

The role is ideal for someone passionate about persuasive writing, developing compelling creative concepts, and contributing to performance-focused campaigns.

Key Responsibilities

Ad Creative & Copywriting

  • Write engaging ad copy for platforms including Facebook, TikTok, YouTube, and Meta.

  • Develop email and SMS campaigns that connect with potential leads.

  • Create long-form and short-form sales content such as listicles, advertorials, and landing page copy.

Creative Strategy & Testing

  • Help create effective offers and strategies to grab attention and drive conversions.

  • Test different ideas to identify top performers and adjust copy based on results.

Design & Visual Storytelling

  • Use design tools such as Canva and Figma to create simple graphics and video assets for ads and social media.

  • Ensure visuals tell a compelling story aligned with the messaging.

Optimize Landing Pages

  • Write landing page copy that matches ad content and persuades visitors to take action.

  • Recommend improvements to increase landing page conversions.

Qualifications

Experience

  • Experience in direct response copywriting (not branding or corporate communications).

  • Portfolio showcasing ads, funnels, listicles, email campaigns, and other direct-response content.

  • Ability to test ideas and adjust strategies quickly.

Skills

  • Strong understanding of persuasion, hooks, and calls to action (CTAs).

  • Proficiency using design tools such as Canva and Figma for simple creative assets.

  • Strong collaboration and communication skills.

What Success Looks Like

  • High-converting content that generates quality leads and sales.

  • A data-driven approach that consistently improves results.

  • Clear and consistent collaboration with the team to create effective campaigns.

Opportunity

This is a great opportunity to make a direct impact on lead generation and sales through creative copy and strategic testing. If you're excited about writing compelling copy, experimenting with new ideas, and developing ads that convert, this role offers meaningful ownership and impact.

Application Process:To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

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