Communications Manager

1 week ago


Cairo, Cairo, Egypt af-e790-44fb-8406-142c2d011d52 Full time 900,000 - 1,200,000 per year

Founded in 1948, the American Research Center in Egypt (ARCE) is a private, nonprofit organization composed of educational and cultural institutions, professional scholars, and private individuals. Through grants, fieldwork and field schools, ARCE's partnership with Egyptians contributes to the shared goal of

cultural heritage preservation. Over the years, ARCE's strong relationship with the Ministry of

Antiquities (MOA) (formerly the Supreme Council of Antiquities) has ensured the success

of our work together.

JOB DUTIES

Marketing Development & Program Management

·   Responsible for all ARCE digital and print content related to marketing and promotions.

·   Develops marketing materials for special donor initiatives, e.g., year-end fundraising acquisition campaigns, specific cultural preservation project appeals.

·   Analyzes conversion and click-through data to determine the highest performing donor groups and the effectiveness of marketing and fundraising methods and materials.

·   Oversees editorial content and marketing messaging to ensure consistent brand and messaging.

·   Monitors and analyzes which marketing methods yield the best results, including online advertising, email, and social marketing.

Communications & Public Outreach Direction

·   Exercises overall direction of ARCE messaging in collaboration with stakeholders.

·   Responsible for the content of the ARCE website, social media, direct email messaging, digital products, and print media.

·   Assures consistency in style and quality of written content from a wide variety of sources. Develops new content and identifies new sources for content relevant to enhancing the ARCE brand and mission.

·   Develops new methods to increase public awareness and response to ARCE platforms for both research and fundraising activities.

·   Directly supervises Communications Associates and Graphic Designer.

·      Media coordination for events.

Strategic Planning

·   Designs and implements a Content Strategy to govern ARCE editorial products.

·   Develops a Strategic Digital Vision to define the landscape for ARCE's digital presence.

·   Determines quantifiable metrics and measurements to monitor and assess the organization's ongoing path to achieving its strategic goals.

·   Assists in grant and contract application processes, specifically in marketing the project and promoting the ARCE brand.



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