Growth and Retention Manager

6 days ago

Cairo, Cairo, Egypt MaxAB Full time 120,000 - 240,000 per year

Company Description

MaxAB is re-engineering Africa's informal retail sector through a B2B e-commerce and fintech super app. Since launching in 2018, we've connected over 150,000 traditional retailers with suppliers, delivering 2.5+ million orders across Egypt and Morocco. Our fintech business now generates more revenue than e-commerce, with over $180 million in sales last year. Following our merger with Wasoko, we're expanding across Sub-Saharan Africa.

We're now looking for a Growth & Retention Manager to help us unlock the next phase of sustainable, user-driven growth across Egypt, Morocco, and Kenya. If you thrive in high-impact environments, love solving complex retention challenges, and want to leave a continental footprint, we want to hear from you.

What You'll Do

Own key retention metrics Across Markets

  • Own D30+ usage, M1/M6 retention, churn, LTV, and product stickiness across ordering and payments in Egypt, Morocco, and Kenya
  • Develop merchant segmentation frameworks accounting for shop size, geography, order frequency, payment behavior, and credit usage
  • Identify and scale high-retention cohorts in each market
  • Drive cross-product engagement: moving merchants from ordering-only to ordering + payments + credit

Product-Led Growth Strategy

  • Partner with Product to build features that create daily habits for shop owners
  • Design re-engagement strategies including gamified experiences, business growth programs, and community features
  • Build retention loops across ordering and payments products
  • Drive adoption across FMCGs, wholesalers, transfers, credit, cash-in/cash-out, bill payments, and acceptance

Cross-Market Experimentation

  • Design and execute A/B tests to increase order frequency, basket size, and payment transaction volume
  • Build testing frameworks across diverse merchant landscapes and markets
  • Identify retention drivers in each market and scale appropriately
  • Partner with VP of Growth on experimentation roadmap
  • Lifecycle Marketing & Automation
  • Collaborate with CRM and Operations to design automated campaigns via SMS, WhatsApp, in-app, and field sales
  • Create personalized flows: onboarding, product activation, win-back, upsell/cross-sell
  • Develop strategies for varying digital literacy and connectivity constraints
  • Incorporate field operations feedback into retention strategies

Pan-African Playbook Development

  • Document best practices, segmentation models, and campaign templates for replication
  • Build frameworks distinguishing universal principles from market-specific adaptations
  • Enable country teams to launch programs independently
  • Create knowledge-sharing system for rapid deployment of winning strategies

What We're Looking For

  • 4-6 years in Growth, Lifecycle, or Product Marketing at high-growth startups
  • Experience in B2B commerce or fintech (preferably in MENA/Africa)
  • Expert in growth metrics, cohort analysis, A/B testing
  • Strong in analytics (SQL, Mixpanel/Amplitude)
  • Understanding of gamification and behavioral psychology

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