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Senior Performance Marketing Specialist

1 day ago

Giza, Giza, Egypt Expert Engineers Full time

Company Description

Expert Engineers is a leading organization specializing in training and engineering services across Structural, Architectural, and MEP domains. With established branches in Egypt and Saudi Arabia, the company is committed to delivering innovative solutions and professional development opportunities for engineering professionals. Expert Engineers is committed to excellence, innovation, and delivering high-quality service, making it a trusted partner in the engineering sector. The organization's expertise supports advancing professional practices and enhancing the engineering industries regionally.

Role Description

This is a full-time, on-site role for a Senior Performance Marketing Specialist based in Cairo, Egypt. The role involves developing and implementing performance-driven marketing strategies to optimize conversions, conducting market research to identify trends and opportunities, collaborating with sales and marketing teams to drive growth, and fostering excellent relationships with clients to understand and meet their specific needs. The individual will analyze campaign performances and make data-driven decisions to enhance marketing outcomes.

What You'll Do:

Own the end-to-end performance marketing strategy aligned with growth and business objectives

Build and optimize full-funnel acquisition journeys across digital marketing channels for different training programs

Develop monthly and quarterly growth plans covering budgets, channels, funnels, and KPIs

Forecast performance using historical data and defined growth targets

Lead structured testing roadmaps across audiences, creatives, offers, landing pages, and channels

Manage and scale paid campaigns on Meta & Google Ads (mandatory); test TikTok, Snapchat, LinkedIn, and X

Optimize bidding, targeting, retargeting, and scaling strategies to drive leads and enrollments

Track, analyze, and optimize conversions; identify funnel gaps and performance opportunities

Build dashboards and deliver clear performance reports (daily, weekly, monthly) with actionable insights

Set up and manage GA4, pixels, conversion APIs, and attribution tools to ensure accurate measurement

Drive high-quality lead generation and improve lead quality through smarter targeting, creatives, and landing pages

Collaborate closely with sales and CRM teams to ensure proper lead tracking, follow-up, and retention

Partner with content, design, and management teams to support growth initiatives

Mentor junior team members and contribute innovative ideas to improve performance

Qualifications

Bachelor's in Marketing/Business/Analytics (advanced degree a plus).

4–6 years in performance/growth marketing or Media buying.

Experience in the educational field is a plus

Experience in the GCC market, especially in Saudi Arabia.

Strong expertise in Marketing Strategy and the ability to create and implement effective performance marketing campaigns.

Proficiency in Market Research and analytical skills to identify trends, target audiences, and opportunities for improvement.

Excellent Communication skills and Customer Service abilities to build lasting relationships with clients and stakeholders.

Experience and knowledge in Sales and lead generation tactics to drive revenue growth effectively.

Ability to present insights.