Marketing Communications Lead

7 days ago

Cairo, Cairo, Egypt generations GENETICS Full time 120,000 - 240,000 per year

Company Description

Generations GENETICS is an institution that utilizes science & technology to focus on offering individuals & families a better chance at a healthy future. By using the latest in DNA testing for family planning, lifestyle enhancement, disease prevention & tailor-made treatments. Our state-ofthe-art laboratory ensures the highest standards of accuracy and reliability. From prenatal care and newborn screening to diagnosis of heritable disorders and personalized medicine, we adopt a holistic approach to genetic health.

generations GENETICS is dedicated to providing unparalleled expertise and personalized care. We offer a comprehensive suite of genetic testing and counseling services. Our mission is to to empower individuals and families with the knowledge to make informed decisions about their health and well-being

Role Description

We are seeking a dynamic and results-driven Marketing Communications lead to execute our B2C marketing efforts. The ideal candidate will be a strategic thinker with a strong understanding of digital marketing, product launches, and brand activation. You will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, brand awareness, and revenue growth.

Responsibilities

-  
Strategic Marketing Planning:

  • Develop and implement annual and quarterly marketing plans aligned with business objectives.
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Define target audiences and develop effective segmentation strategies.

Digital Marketing & Management:

  • Oversee all digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
  • Develop and manage digital advertising campaigns to drive traffic and conversions.
  • Monitor and analyze digital marketing performance using analytics tools and provide regular reports.
  • Website managment, including updating content, user experience optimization, and tracking performance.

Product Launch Strategies:

  • Develop and execute comprehensive product launch plans for new genetic tests and services.
  • Collaborate with product development and sales teams to ensure successful product launches.
  • Create compelling marketing materials and messaging to support product launches.

Below-the-Line (BTL) Marketing:

  • Plan and execute BTL marketing activities, including direct mail, brochures, and promotional events.
  • Develop and manage relationships with vendors and agencies.
  • Plan and execute activation events within clinics, hospitals, and other related venues.
  • Communication Strategies:
  • Develop and implement communication strategies to enhance brand awareness and reputation.
  • Create consistent brand messaging across all marketing channels.
  • Manage public relations and media relations activities.

Activation & PR Events:

  • Plan and execute PR events, conferences, and workshops to engage target audiences.
  • Develop and manage relationships with key influencers and industry partners.
  • Organize and manage activation events to promote awareness and engagement.

Budget Management:

  • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
  • Track and report on marketing expenditures and ROI.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  • Minimum of 5 years of experience in marketing, with a focus on B2C and digital marketing.
  • Previous Experience in women-led intiative/Product.

Company Location: New Cairo

Working Days: 5 days, 8 Hours Per Day

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