Technical Sales Lead

WHO IS LAFARGE?

As a member of Holcim Group, a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improved living standards all over Egypt. With sustainability at the core of our strategy, we are becoming a net-zero

company, thriving with our people and communities. Lafarge Egypt launched one of the largest cement plants in the MENA region which is located in Ain Al-Sokhna, with a plant capacity of 9.5 MT and 5 state-of-the-art production lines. Through its established business operations in

Cement, Ready-Mix concrete, Lafarge Egypt has demonstrated its commitment to the provision of sustainable building materials. Lafarge Egypt continuously seeks to meet the needs of a wide range of customers including but not limited to individual homebuilders, large construction companies, architects, or local artisans, powered by 1500 passionate employees.

Job Purpose:

Lead and execute sales activities within designated accounts of contractors

segment, carrying a 23% weight from the top line. Ensure the delivery of products

and services while maintaining strong client relationships. Serve as the primary

contact for key clients, collaborating with cross-functional teams to drive customer

satisfaction and achieve strategic business goals.

Key Responsibilities

1- Health & Safety:

● Ensure full compliance with applicable laws, regulations, and company

HSE policies.

● Promote a culture of safety and ensure safe work practices across all

activities.

2- Functional:

● Lead and manage sales efforts within assigned accounts and sales areas,

ensuring alignment with commercial targets and strategic objectives.

● Develop and execute account strategies and growth plans tailored to each

client's needs and business potential.

● Guide and support internal teams (e.g. technical, logistics, marketing) to

deliver best-in-class customer solutions and service.

● Oversee negotiations with key clients, managing pricing, contract terms, and

commercial conditions to secure profitable and sustainable deals.

● Monitor account performance, identify risks, and implement corrective or

growth actions to ensure commercial continuity and customer satisfaction.

● Build and maintain strong, long-term relationships with key clients to

maximize loyalty and revenue opportunities.

● Analyze market dynamics, customer behavior, and competitor activity to

identify new opportunities, inform pricing, and refine go-to-market strategies.

● Gather and communicate market intelligence, product feedback, and

strategic insights to commercial leadership and product development teams.

● Identify cross-selling and upselling opportunities across the company's

product and service offerings to increase wallet share within key accounts.

● Coordinate internal resources to meet client demands efficiently—from

order placement through delivery and after-sales service.

● Ensure high-quality service execution, resolving issues and bottlenecks to

maintain client trust and satisfaction.

● Enforce and champion health, safety, and compliance policies across all

sales and customer-facing activities.

● Participate in industry events such as conferences and trade shows to

enhance market presence and expand professional networks.

● Track sales activities and report on performance against KPIs,

contributing to forecasting and commercial planning.

Education, Qualifications & Experience:

Education:

• Bachelor degree in Engineering (Civil or Architecture)

Technical Skills:

• 4-5 Years of experience in the cement/concrete industry.
• High interpersonal & negotiation skills.
• Ability to deal with different types of customers.

WHO ARE LAFARGE PEOPLE?

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

YOUR LAFARGE EXPERIENCE:

At Lafarge, there is endless opportunity for you to play your part. Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. With us you'll have the chance to embrace the passion we share for our planet. You'll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it's only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.