Channel Marketing Activation Lead

7 days ago

القاهرة, Egypt Coca‑Cola HBC Austria GmbH Full time

Egypt (Cairo)
- Marketing
- On-site
- Experienced Professionals

**About Your New Job**:

- Identifying business opportunities for the sales channel based on analysis and knowledge of shopper and buying occasions, and the behaviour of customers and competition in the channel. Planning and developing strategies, tactics, and goals for the trade channel’s immediate consumption to capitalise on established business opportunities and achieve the set goals**.**

**About**Your New

**Responsibilities**:

- Develop shopper marketing strategies that effectively drive shopper awareness and action with our product portfolio across Modern Trade channel
- Planning and executing the marketing calendar in MT Channel in line with trade support plans.
- Identify and develop necessary point-of-sale tools to increase brand presence, market share, and customer satisfaction while promoting a conversion rate.
- Analyse & review regularly internal & external performance and results of campaigns & promotions.
- Monitor market data & competition trade marketing activities & evaluate its impact on the brands performance & market share
- Improve merchandising performance in MT channel through creating picture of success per sub-channel by setting right assortment, planograms & point of sales materials that reflect on sales volume & visibility
- Understand the shopper behaviour and gather key insights to define the optimum instore tools to reach shoppers and create an exciting shopper experience.
- Regular market visits; an overview of prices, packaging, presentation of products, point of sales tools, and promotional activities of CCHBC and competition.
- Cooperation with the sales department for the purpose of preparing and activating opportunities 24/7 in facilities through different types of materials.
- Support in the planning, preparation for marketing materials, communication with suppliers,
- Planning and procurement of equipment for sales channels in coordination with sales channel marketing managers. Initiating and leading the process of opening suppliers; close cooperation with procurement.
- Creating requests for purchase orders, tracking the status of order approvals, and monitoring budgets monthly, quarterly, and annually.
- Proactively finding new and innovative ways of activation.
- Ensuring the production of promotional materials; budget control (DME) planned for the trade channel; continuous focus on effective cost management with the aim of return on investment**.**

**Are These Your Secret Ingridents?**

**Education**:

- Bachelor’s degree

**Experience and Skills**:

- 5-7 years of experience in consumer goods marketing.
- Experience in commercial marketing, key customer area, or operational sales)
- Fluent in English is a MUST

**Skills and competencies**:

- Proactivity and ability to achieve results within set time frames
- Results orientation, previous experience in working on important projects
- Establishing quality relationships
- Creativity and innovative thinking
- Professional conduct in accordance with business ethics
- Presentation and negotiation skills
- Strong commercial approach
- Demonstrated analytical skills.
- Previous experience in developing strategic plans for customers, channels, key customers, or other business participants.
- Previous experience in Trade marketing

**HOW WE WILL SUPPORT YOU**
- You’ll have a buddy who will introduce you to the business, your daily routines during your onboarding period.
- International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.
- 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.
- Competitive remuneration and social package

**ABOUT YOUR NEW TEAM**
- We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.
- We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.
- We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.
- And although we have so much to be proud of, we always stay humble. We believe the real magic happens - for us and for you - when we OPEN U

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