Strategy & Insights Manger
7 months ago
About the job
Danone MEMN is looking for an experienced **Strategy & Insights Manager** for its Specialized Nutrition Business in the Middle East and North Africa based in **Cairo, Egypt**. This role will support the fact-based decision-making in the organization by working hand in hand with the Strategy & Insights Lead in managing the company needs from primary and secondary research to generate valuable insights & recommendations. The role also supports strategy development in the CBU through advanced analytics and modeling
**About The Role**:
**1- Business Context and Key Challenges**:
- Business partner to regional marketing, & sales leads.
- The category in scope is Specialized Nutrition, which is defined as baby nutrition& medical nutrition.
- Complex categories that are interlinked together by different factors and utilize a multi-layered marketing mix model to promote, which makes it challenging to measure.
- Poor & unsustainable data quality, both primary and secondary, within all countries in scope requiring continuous diligence and checks.
- Very focused & specialized categories which require customized tools and creative approaches for data gathering and analyzing.
- Limited resources compared to the organization's data needs requiring clear data architecture maps and optimized plans based on sharp business prioritize.
**2- Key Accountabilities**:
1. Insights Generation & Ad Hoc Research (30%):
- Managing the design and the execution of primary research, including writing research briefs, briefing agencies, developing questionnaires/discussion guides, & supervising fieldwork quality.
- Help in shaping presentations and identifying business implications/opportunities.
2. Audits & Trackers Management (40%)
- Responsible for retail audits, brand health trackers & healthcare professionals trackers in terms of planning, alignment, and effective reporting.
- Managing the retail audit monthly analysis and reporting across the region.
- Responsible for data quality by performing the necessary checks and maintenance required.
- Leading the evolution of the reporting tools.
- Responsible for identifying opportunities and threats impactful to the SN organization.
3. Strategy Development (10%)
- Support the Strategy & Insights Lead with advanced analytics required to build fact-based recommendations to support the business strategy development.
- Proposing and executing research projects/customized analysis to validate business opportunities and risks.
4. Trends Spotting & Developing Consumer-Centric Culture (15%)
- Support the Strategy & Insights Lead in developing a consumer-centric culture within the marketing team.
- Capture local trends relevant to the specialized nutrition category on a regular basis.
5. Budget Management & Documentation (5%)
- Managing the financial process for the various S&I projects.
- Tracking and reporting periodically of S&I budget spend.
- Ensure proper documentation for auditing purposes
**3- Key Performance Indicators**:
- Effective reporting of retail audit and trackers outcomes (40%)
- Agile management of Ad Hoc Research leading to business insights (30%)
- Active support in strategy development (10%)
- Support the development of a consumer-centric culture (15%)
- Meticulous budget management (5%)
**4- Job Dimensions**:
- Business Impact: Identification of business opportunities and risks.
- Strategic contribution, if applicable: Development of fact-based strategy.
- Main Internal relations: Strategy & Insights Lead, Marketing team, Sales leads & Marketing Director.
- Main External relations: Research Agencies
- Geographical areas to be served: Gulf, KSA, Levant, North Africa, & Pakistan
- Travel needs: 20%
About you
To be successful in the role you should ideally have:
**Education & professional experience**:
- Bachelor's in mathematics, statistics, economics, business, or marketing is preferable
- Masters is a plus
- 4-7 years of experience in a similar position.
- Client experience is a plus
- Category experience in FMCG and/or OTC environment.
- Tracking and retail audit experience
- Baby Nutrition category experience is a plus
- Middle East working experience is a plus.
**Location**:
Cairo, Egypt.
**Languages required**:
- Fluent in English and Arabic.
**Functional Competencies**:
- Strong business acumen
- Strong advanced analytical skills (integration of various data sources & being able to draw conclusions)
- Expert in analyzing retail audit data, evaluating, and troubleshooting audit issues
- Experienced in conducting primary market research projects
- Ability to translate consumer/customer learning into actionable recommendations
- Strong project management skills
**Soft Skills**:
- Excellent presentation skills - written, verbal, and presentation
- Project leadership (in a cross-functional environment)
- Strong communicator
- Team player & team leader
- Passion for consumer research is a must.
- Cultural savvy and sensitivity.
**Mobility**:
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