Strategy & Insights Manager, Mena

7 months ago

مصر, Egypt Danone Full time

About the job
Danone MENA is looking for a highly dynamic Strategy & Insights Manager, MENA for its Specialized Nutrition Business in the Middle East and North Africa region to be based in Cairo, Egypt

The Strategy & Insights Manager will be responsible for the support the fact-based decision making in the organization through working hand in hand with the Strategy & Insights Lead in managing the company needs from primary, & secondary research in order to generate valuable insights & recommendations. The role also supports strategy development in the CBU through advanced analytics and modeling.

**About The Role**:
1- Business Context and Key Challenges:

- Business partner to regional marketing, & sales leads.
- The category in scope is Specialized Nutrition, which is defined as baby nutrition & medical nutrition.

Key Challenges
- Complex categories that are interlinked together by different factors, and utilize a multi-layered marketing mix model to promote, which makes it challenging to measure.
- Poor & unsustainable data quality, both primary and secondary, within all countries in scope requiring continuous diligence and checks.
- Very focused & specialized categories which require customized tools and creative approaches for data gathering and analysing.
- Limited resources compared to the organization data needs requiring clear data architecture maps, and optimized plans based on sharp business prioritise.

**Key Accountabilities**:
1. Insights Generation & Ad Hoc Research
- Managing the design and the execution of primary research including writing research briefs, briefing agencies, developing questionnaires/discussion guides, & supervising fieldwork quality.
- Help in shaping presentations and identifying business implications/opportunities.

2. Audits & Trackers Management
- Responsible for retail audits, brand health trackers & healthcare professionals trackers in terms of planning, alignment, and effective reporting.
- Managing the retail audit monthly analysis and reporting across the region.
- Responsible for data quality by performing the necessary checks and maintenance required. - Leading the evolution of the reporting tools.
- Responsible for identifying opportunities and threats impactful to the SN organization.

3. Strategy Development
- Support the Strategy & Insights Lead with advanced analytics required to build fact-based recommendations to support the business strategy development.
- Proposing and executing research projects/customized analysis to validate business opportunities and risks.

4. Trends Spotting & Developing Consumer Centric Culture
- Support the Strategy & Insights Lead in developing a consumer centric culture within the marketing team.
- Capture local trends relevant to the specialized nutrition category on regular basis.

5. Budget Management & Documentation
- Managing the financial process for the various S&I projects.
- Tracking and reporting periodically of S&I budget spend.
- Ensure proper documentation for auditing purposes.

**Key Performance Indicators**:

- Effective reporting of retail audit and trackers outcomes
- Agile management of Ad Hoc Research leading to business insights
- Active support in strategy development
- Support the development of a consumer centric culture
- Meticulous budget management

About you
To be successful in the role you should ideally have:
**Education & professional experience**:
Bachelor's degree Economics, mathematics, statistics, business, marketing.

Experience 4-5 years preferably, 7 years maximum in a similar role.

**Location**:
Cairo, Egypt

**Languages required**:
Fluent in English and Arabic, French is a plus.

**Soft Skills**:

- Strong thinking and analytic skills
- Excellent presentation skills - written, verbal, and presentation.
- Project leadership (in a cross-functional environment)
- Strong communicator
- Team player
- Agile
- Cultural savvy and sensitivity.
- Energetic, enthusiastic, full of curiosity and desire to learn.
- Good understanding of brands and ability to understand consumers, highly numerate and able to work with people at all levels of an organization.
- Entrepreneurial: Recognizes and seizes business opportunities
- Consumer orientation: enabling the business to serve the consumer.

**Mobility**:
About us
Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters.
Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

**We offer**
Working in Danone MENA is one of the best places to build a strong career through

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