Head of Strategy and Insights

4 weeks ago


مصر, Egypt Danone Full time

About the job
Danone MENA is looking for a talented Strategy and Insights Lead to be based in Cairo, like you In the context of the Strategy and Insights Lead, you will support the fact-based decision making in the organization across Middle East and North Africa (MENA) through managing the company needs from primary, & secondary research in order to generate valuable insights & recommendations. The role also supports strategy development in the CBU through advanced analytics and modeling
- Strategy Development (20%)
- Provide management with advanced analytics and recommendations required to develop fact-based business strategy.
- Business partner to the regional marketing team in strategy development across short, medium & long term.
- Influence stakeholders’ decisions by proposing and executing research projects/customized analysis to validate business opportunities and risks.
- Managing the PULSE initiative (20%)
- Ensuring effective reporting of the monthly reports obtained internally from the Marketing, HIMM & SFE field visits (6-8 per individual).
- Compiling the teams’ inputs in 1 monthly report covering pricing updates & field visits.
- Summarizing major outcomes and presenting to management on monthly bases.
- Insights Generation & Research Management (30%)
- Leading the design and the execution of primary research including writing research briefs, briefing agencies, developing questionnaires & discussion guides, supervising fieldwork quality, helping shape presentations and identify business implications and opportunities.
- Supervising Retail audits, Brand Health trackers & Healthcare Professionals trackers.
- Supervising monthly analysis and reporting of market share developments as well as tracking results for the ME region.
- Global Protocols & Projects (10%)
- Global S&I team first point of contact regarding MENA CBU.
- Leading the alignment, coordination & localization of all global research projects in the CBU.
- Ensuring the execution of the S&I global protocols in the Middle East.
- Ensuring the cascade of global S&I initiatives to the relevant stakeholders.
- Trends Spotting & Developing Consumer Centric Culture (10%)
- Support the Marketing Leadership Team in developing a consumer centric culture within the marketing team.
- Capture local trends relevant to the specialized nutrition category on regular basis.
- Keep the local organization up to date with global trends relevant to the CBU.
- Team & Agency Management (10%)
- Lead the S&I team to deliver accurate and actionable insights to support a fact-based decision making culture in Danone.
- Developing the S&I team technical, business and leadership skills required to fulfil their tasks effectively.
- Planning and managing the S&I budget efficiently.
- Building and managing partnerships with research agencies

About you
**To be successful in the role you should ideally have**:
**Education**:

- Bachelor in Mathematics, Statistics, Economics or Business/ Marketing
- Masters is a plus

**Experience / knowledge required**:

- 7+ years of experience in similar position.
- Category experience in FMCG and/or OTC
- Middle East working experience is a plus.
- Managing Baby Nutrition or Medical Nutrition categories in the past is a plus.

**Languages**:

- Fluent in Arabic and English

**Functional Competences**:

- Strong business acumen
- Advanced analytical skills (integration of various different data sources & being able to draw conclusions)
- Fluent in syndicated market research and troubleshooting audits issues
- Experienced in conducting primary market research projects
- Ability to translate consumer/customer learning into actionable recommendations
- Strong project management skills

**Soft Skills**:

- Excellent presentation skills - written, verbal and presentation.
- Ability to navigate senior management.
- Project leadership (in a cross functional environment)
- Strong communicator
- Team player & team leader

About us
Danone is a global food company holding top positions in healthy food through its three businesses Essential Dairy & Plant Based, Specialized Nutrition, and Waters business. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside

Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

So, if you are the interested in this opportunity, click on "apply"

LI-ME

LI-EG



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