Marketing Associate
4 months ago
**Job description**
1. Consumer Analysis uses for promotions done 5 times a year
- Collects data from websites of our competitors like Excite, Amazon site, to know the trending
product so that it can be promoted on Ubuy FB page, Twitter, Snapchat and Instagram page.
- Before any big promotional event.
- Events are - New Year, Hala Feb, Ramadan, Eids (For both the Eids) and White Friday.
- Prepared 2 weeks before the event.
2. Content Creation - All written text for 3 posts put on a daily basis on Instagram
- Briefs Sameer about the designs for the 3 posts for Insta and prepares the caption for the post all 7 days a week.
- The types of posts can be promoting products on the website, any celebrations as per marketing calendar.
- Prepare one day before.
3. Website and Social Media Traffic Analysis - done on a weekly basis for the
Newsletter.
- Checks Instagram insights from Sprout Social on the number of new and lost
followers. Rectification action: Put paid aids, promote the Instagram page to regain followers.
5. Digital Planning and Execution of the campaigns
- Have paid campaigns as and when required and requested by the management. Goal can be to have more sales, brand awareness, more customer engagement.
6. Digital Marketing Team Representation
- Marketing Calendar: Plans the marketing calendar for the year every December - Agreed to take approval every December from the management, seeks approval for the Instagram posts planned as per the marketing calendar one month prior from the management.
Ability to Commute:
- Cairo (required)
Experience required
- 1 to 2 years
-
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