Marketing Associate

6 months ago


مصر, Egypt Ubuy Inc Full time

1. Consumer Analysis used for promotions done 5 times a year
- Collects data from websites of our competitors like Excite, Amazon site, to know the trending

product so that it can be promoted on Ubuy FB page, Twitter, Snapchat and Instagram page.
- Before any big promotional event.
- Events are - New Year, Hala Feb, Ramadan, Eids (For both the Eids) and White Friday.
- No Approval taken for this one.
- Prepared 2 weeks before the event.

2. Content Creation - All written text for 3 posts put on a daily basis on Instagram
- Briefs Sameer about the designs for the 3 posts for Insta and prepares the caption for the post.

All 7 days a week.
- The types of posts can be promoting products on the website, any celebrations as per marketing

calendar.
- No Approval taken for this one.
- Prepared one day before.

3. Website and Social Media Traffic Analysis - done on a weekly basis for the

newsletter
- Prepares the draft of the newsletter every Thursday and sends it to the India team every Friday at

The clicks on the links to the website are checked on every Saturday.
- Checks Instagram insights from Sprout Social on the number of new and lost

followers. Rectification action: Put paid aids, promote the Instagram page to regain followers.
- No Approval taken for this one.
- On a daily basis he edits the deal of the day on the Ubuy website homepage and the Ubuy mobile

5. Digital Planning and Execution of the campaigns
- Have paid campaigns as and when required and requested by the management. Goal can be to

have more sales, brand awareness, more customer engagement.
- Approval by the management is taken.

6. Digital Marketing Team Representation
- Marketing Calendar: Plans the marketing calendar for the year every December - Agreed to take

approval every December from the management, seeks approval for the Instagram posts planned

as per the marketing calendar one month prior from the management.
- Guides Samer every day on his daily tasks.

Ability to Commute:

- Cairo (required)


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