Director - Media
6 months ago
**Company Description**
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwid
Lead the overall strategic direction of the agency.
Manage a team of strategists and lead the development and implementation of strategic plans for key clients.
Lead the agency’s strategic efforts to identify new business opportunities and grow the agency’s client base.
Create proposals, presentations and research reports.
Monitor media and social media trends.
Identify and pursue new business opportunities
Strategy plays a fundamental role in shaping creativity and innovation through the veins of our agency, as a strategist for your client account(s) you will be responsible for leading the quality of strategic thinking across the span of your remit. Armed with the understanding of your client's business. their vertical sector and their typical consumers and prospects, you will be tasked to create compelling and innovative strategic direction that enables your client's brands and products to gain competitive advantage in the marketplace.
In close collaboration with various agency & account teams, the job the of strategist is to be the go-to thought leader for their given client businesses & sectors, translating creative and innovative thinking into the activation of memorable & award winning ad campaigns.
As a leading strategist you will serve as a key internal and external stakeholder, elevating the strategic capability throughout the agency, as well as representing the agency and it's strategic pedigree in various forums.
Main Tasks
Technical & Product
In-depth knowledge of media planning and buying processes, platforms, and tools.
Strong analytical skills and ability to interpret data and market research.
Strong understanding of media laws and regulations.
In-depth knowledge of workings of media planning, channels and buying processes.
Experience working with various ad platforms & partners and insights tools.
Strong analytical skills and ability to interpret data and market research to identify trends.
Ability to articulate in the form of compelling story telling, delivered via in-person live presenter forums.
Demonstratable ability to leverage compelling strategic direction in winning new agency business.
Business Acumen & Operational Efficiency
Strong understanding of the advertising and media industries and the role of media strategy within them.
Proven ability to manage multiple projects and clients.
Strong project management skills and ability to prioritize, meet deadlines, and work under pressure.
Strong understanding of budgeting and forecasting.
Strong understanding of the client's business goals, objectives and target audience
Strong project management skills and ability to prioritize multiple workstreams, meet demanding deadlines, and operate under pressure.
Ability to collaborate with internal and external stakeholders of varying backgrounds and degrees of seniority.
Proven ability to leverage expertise, experience and strong communication skills in order to influence key client stakeholders.
Excellent written, oral and presentation communication skills.
Innovative & Analytical Mindset
Ability to think strategically, creatively, and analytically.
Proven ability to identify new opportunities and develop effective solutions.
Strong communication and negotiation skills.
Strong problem-solving skills.
Strong team player and leadership skills
Strong desire to help brands innovate in the way they connect with their consumers and prospects.
Proven ability to create/identify new opportunities and develop effective solutions.
Demonstratable ability to map success measurement criteria against strategic direction.
People & Leadership
- Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
- Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
- Able to handle complex issues and make decisions even when missing information.
- Able to proactively develop meaningful relationships with key decision makers across functions.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
- Able to build succession plans and grow and mentor future talent.
- Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
- Lis
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