Paid Media Analyst

5 months ago

مصر, Egypt Brave Bison Full time

**About Brave Bison**

Brave Bison is a different beast: a media, marketing and technology company built for the new era.

Our universe is made up of award-winning business arms including Brave Bison Performance, Brave Bison Commerce and Brave Bison Social & Influencer. And we’re underpinned by a universe like no other - our very own social-first media network. We connect digital experiences, creators and conversions and get monthly views in the billions. We know how to make hearts roar.

The digital world is our natural environment. We feel at home in its ever-changing landscape. We draw on rich experience and we know what’s coming next. With hubs all over the globe, we work with some of the boldest brands in the world, helping them to cut through the chaos and navigate a fragmented digital ecosystem.

And we don't believe location should limit you. Three continents. One herd. Whether you work in the office, remote, or a mix of both. We’re a global collective that live and breathe digital.

**Brave Bison Performance**

With a rich heritage in data science and proving ROI - we're the proud Performance arm of the Brave Bison. From paid media to SEO to DPR and everything in-between, we skill-share and work together to test the boundaries of what’s possible. We love what we do.

With an impressive roster of clients that span across a whole range of industries, from retail to technology, including the likes of: New Balance, Currys, Hiscox and GHD. We truly get to the heart of our clients’ businesses to unlock incremental growth. We're unstacked and don't believe one size fits all.

We’re award winning for a reason. We know that to create epic campaigns in a world this complex you can’t stick to what you know or what you’ve done. Last year we grew our clients’ business by an impressive £10 billion, beating industry standard results across the board.

We’re curious and don’t play it safe. Keeping ourselves accountable we test creative approaches to campaigns by partnering with the best tech out there and when it doesn’t do exactly what we want we build our own. Together we’ll try new ideas, track everything and optimise everywhere.

Step into a universe like no other.

**Role & responsibilities**:
From a **Strategy and Creation** perspective, you’ll be required to:

- Plan and facilitate the setup of new paid media campaigns for clients and partners across campaigns.
- Support the Paid Media Manager/Paid Media Performance Director in the development of the paid media strategy.
- Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes.
- Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns.
- Ad creation: oversee the creation of compelling ads for clients, considering tone and brand guidelines.
- Analyse and use conversion tracking data to further optimise and develop campaigns.
- Prepare analysis for client monthly and quarterly review meetings.
- You will be expected to lead multi-market accounts and are therefore expected to work with the Analysts on the account to devise and oversee the strategy across all markets/accounts, ensuring learnings are shared across the team.

From an **Optimisation and Development** perspective, you’ll be required to:

- Ensure basic optimisation practices, i.e. Search Query Reports (SQR’s), audience / placement targeting, and Budget Health Checks are being carried out.
- A/B Testing: Test ad copy / formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates.
- Manage and support the PMM in the creation and development of roadmaps.
- Ensure day-to-day operations are aligned with campaign strategies and commercial goals.
- Ensure work is prioritised and implemented based on agreed deadlines.

From a **Client Interaction** perspective, you’ll be required to:

- Understand the client’s brand as part of the brand immersion process.
- Contribute to client weekly calls including updating roadmaps.
- Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing.

From a **Training & Mentoring** perspective, you’ll be required to:

- Be on hand to answer questions and offer support to the Paid Media Executives and Paid Media Analysts daily.
- Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments.
- Contribute at least one blog post every six months.
- Assist the Paid Media Manager and Paid Media Director in conducting research, audits, and analysis for pitches, including the compilation of slides / presentations.

**Qualification & skills requirements**
- Hands on, demonstratable experience managing campaigns across Paid Search (including Google Ads - Search & Shopping) and Paid Social (includin

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