Essencemediacom: Associate Media Director- Egypt
7 months ago
**Reporting to: Business Unit Director**
**Location: Egypt**
**Strategic Skills**
- Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
- Create test and learn programmes for technology evaluation and engagement measurement to ensure we are maximizing return on investment
- Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
- Organise regular communication between local GroupM agencies as well as working into the wider account team in order to develop and share best practices and capabilities
- Identify best practice techniques and tools to support campaigns and optimisation
**Regional Account Management**
- Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
- Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
- Develop relationships with key partners to drive incremental benefits for the client
**People Management**
- To inspire and advance the understanding and activation across all platforms working with the client and the wider account team where necessary
- To foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
- Contribute towards building cross-market capabilities
**New business**
- Help to identify, develop and deliver on areas of possible business growth within existing client base, working with the Business Director and Regional Digital Director.
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