Director of Communications and Public Relations
5 months ago
**Director of Communications and Public Relations (Project-based)**
**Roles & Responsibilities**:
- Develop effective messaging and communication strategies.
- Oversees the creation of promotional and informative materials the festival will send to the public and with internal GFF communications.
- Identifying and engaging with influencers, journalists, and other media outlets on social media to generate buzz and coverage for the festival.
- Manages all forms of media, including broadcast media, and relation productions.
- Responding to crises or challenging situations quickly and professionally
- Continuously looking to improve and execute multimedia content, including videos, podcasts, and infographics.
- Ensures all festival materials have consistent and positive messaging and branding
- Conduct quality control on all communications. (Mc opening & closing Ceremony)
- Develop relationships and work with media outlets and other companies.
- Design and develop standards for communication success
- Develop and monitor metrics to measure the reach and impact of communications and to identify areas of success and opportunity.
- Lead PR production and distribution (including the drafting of press releases and communications with local, regional, and national media outlets).
- Monitor effective benchmarks for measuring the impact of all communication platforms and report on results and their contribution to the overall GFF marketing/communications efforts.
- Prepare budgets based on plans and ROI forecasts.
**Qualifications & Requirements**:
- Bachelor's degree in marketing, communications, or a related field.
- Proven track record of developing and implementing successful marketing strategies.
- Strong knowledge of digital marketing, social media, and content marketing.
- Excellent communication, presentation, and interpersonal skills.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Experience in managing budgets and allocating resources effectively.
- Leadership experience and the ability to lead and motivate a team.
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