Cluster Digital Marketing Manager
6 months ago
Company Description
Why work for Accor?
We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement. Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
To join our Group, please visit confidential
**Job Description**:
Main responsibilities:
- Build a...
- Cdigital yearly plan and budget for the hotels across direct and indirect channels
- Contributing to Hotels Strategies, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotels’ presence across key social platforms relevant to the source markets and social content production
- Monitor and assist in ensuring rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage hotels’ online reputation
- Review and monitor hotels’ competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Ensure Accor App visibility and usage uplift across the hotels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
**Qualifications**:
- A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English, both verbal and written
- Strong understanding of current digital marketing concepts, strategy and best practice
- Excellent presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work
This job has been sourced from an external job board.
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