Senior Marketing Manager
2 weeks ago
**Who are we and what we stand for?**
Speakol is an established native advertising platform that aims to be the number one content discovery and recommendation platform.
We strive to create a marketplace to connect publishers and advertisers, provide a brand-safe environment for advertisers, and present feasible solutions for publishers to monetize and drive traffic through engaging ad formats to promote what's relevant and interesting to their audience.
**Your Role - Magic happens when you bring great people together**
- ** Identify Speakol value proposition, core advantage and unique offering to best represent the company to different kinds of external audiences.**:
- Develop & execute the marketing strategy to drive business growth and maximize immediate and long-term ROI (with a primary focus on Egypt)
- Collaborate effectively with multiple stakeholders to understand business goals, create the marketing plans, and execute marketing objectives in a timely manner
- Support sales team by generating MQ leads through planning and executing marketing campaigns (with a primary focus on digital marketing campaign)
- Plan and execute all digital marketing activities as needed and improve our social media presence
- Structure, build and lead a digital marketing team
- Lead marketing campaigns from end-to-end incl. conception to defining objectives, execution, tracking, and reporting
- Monitoring the implementation of the digital marketing plan to see if it is achieving its objectives
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Instrument conversion points and optimize digital sales funnels
- Owns competitive analysis and market research to identify market opportunities
- Identify trends and insights, and optimize spend and performance of the marketing campaigns based on the insights
- Plan the company’s marketing calendar, coordinate PR and communications actions
- Owns Communications, Promotional, and Sales Materials (e.g., sales presentations, data & vertical-specific materials and market insights for internal and external use)
- Plan and execute customer retention activities including customer engagement events and gifting as needed
- Handles organizing events, such as exhibitions, seminars, sales conferences, or customer hospitality events if needed
**What you'll bring to Speakol**:
- A proven achievement record with 4+ years of experience in owning and leading the marketing strategy in a B2B company (preferable in digital advertising industry or similar industries)
- An innovative self-starter and problem solver with the willingness to look for new ways to achieve goals
- A strategic thinker with a deep understanding of various marketing channels, platforms and technologies
- Owns an excellent communication and presentation skills in Arabic & English
- A good experience in dealing with agencies, outsource resources and other vendor partners
- A team player and comfortable to work with a high degree of autonomy in an agile environment
- Experience in event management is a plus
- Comfortable with and efficient in, remote working
**What we offer**:
Career Growth through our learning and development programs.
Family Care Program
Flexible working hours.
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