Marketing Manager
6 months ago
**Purpose of the Job**:
Responsible for developing the company marketing strategy and executing the marketing plans for the entire organization.
**Duties & Responsibilities**
- Lead market research efforts to uncover the viability of current and existing products/services
- Collect data on clients, competitors and the marketplace and consolidate information into actionable items, reports, and presentations
- Understand business objectives and design surveys to discover prospective clients’ preferences
- Perform valid and reliable market research SWOT analysis
- Update senior leadership on the progress of marketing activities and reporting on the results of campaigns
- Study and initiate ideas for annual marketing campaigns
- Coordinate with the sales team and other departments to produce effective strategies
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build relationships and partner with key industry players, agencies and vendors
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
- Remain fully informed on market trends, other parties research and
implement best practices
**Job Requirements**
**Work Experience**
- 4-6 years in the field
**Educational Qualifications**
- BSc/MSc degree in Marketing or related field
**Requirements & Skills**
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.
**Competencies**
- Creativity & Innovation
- Planning & Organizing
- Client-orientation
- Business Sense
- Problem Solving & Decision Making
- Interactive Communication & Team Work
**Salary**: E£14,400.00 - E£15,500.00 per month
**Experience**:
- marketing: 4 years (required)
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