Market Research Manager

4 days ago


مصر, Egypt General Motors Full time

**
The Market Research Manager has full responsibility on brand health, customers satisfaction, customer behavior trackers, and retailer satisfaction for Egypt and Middle East, which includes (but not limited to) ownership of stakeholder relationships, direct access to global Subject Matter Experts (SMEs), project status, meeting agendas, project framing, execution, deliverables, follow-up, etc.**
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Management of all OnStar stakeholder relationship and research activities (including all the above-described activities) for Middle East.**
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Ability to design, execute, analyze, provide insights and report with recommendations for all types of research and methodologies (Qualitative, Quantitative, Ad-Hocs, Tracking, Syndicated researches) based on the internal team needs.**
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Understanding the internal divisional client's business needs, framing the research objectives, and proposing appropriate methodology.**
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Based on the main objectives, build up Scope of Work, recommend capable suppliers, and then technically evaluate service providers and research agencies during the bidding process. Recommend best cost-benefit supplier. Monitor vendor invoices**
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Monitor study execution, completion rates and quotas, and respond appropriately throughout**
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Maintain good communication and relationships before, during, and after the study with supplier, stakeholder team and manager**
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Analyze data in a timely manner with sound analytic methods**
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Construct well written reports to detail the key study findings including an executive summary with key insights, and make recommendations on the basis of the research results overlaid with other market information available within the company**
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Effectively communicate customers' feedback to local, regional and global (internal and external) stakeholders to drive improved business results and address follow up issues**
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Keep seamless documents and status updated for local, regional and local leadership reviews**
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Review quality of research suppliers' deliverables, such as: surveys, moderator guides, reports, translations, etc.**
**Knowledge**:

- Knowledge of the North Africa & Middle East consumer market and the automotive industry, culture and consumer behavior.
- Bachelor's degree in Business Administration, Marketing, Market Research, or Statistics or equivalent.
- A master's degree is a plus.
**Experience**:

- Market Research related experience required, on the agency or client side
**Skills**:

- Excellent English and Arabic, both spoken and written.
- Highly skilled in Microsoft Office (Word, Excel, PowerPoint)
- Excellent project management skills
- Strong interpersonal skills
- Excellent written and verbal communication skills
- Collaborative and able to work well with cross-functional teams
- Accountability, ownership
- Analytical skills in assessing both quantitative and qualitative data
- Ability to present research & analysis results to small and large audiences
**Competencies**:

- Action oriented.
- Quick thinker, ability to make fast decisions
- Dealing with ambiguity/pressure
- Directing others (research suppliers/ partners)
- Collaborative/team player (internal teams/ dealers)
- Strong ethics and values
- Customer oriented
**About GM**

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

**Diversity Information**

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities.


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