Cmi Manager

13 hours ago

مصر, Egypt Heineken Full time

**Job Purpose**

The purpose of this role is to provide the consumer perspective to marketing choices through market analysis and research, as well as to provide insights and ideas. The Consumer Insights & Research Manager will also deal with external entities in charge of research project implementation.

**Duties and Responsibilities**

**Data Analysis and Research**
- Provides clear data-based suggestions that assist businesses in decision making and reducing uncertainty.
- Manages research projects efficiently in order to meet objectives on schedule and in full.
- Provides insights into how people's attitudes influence their behavior and collaborates with businesses to enable insight production.
- Finds new and improved methods of conducting research and incorporates them into the business.
- Uses multiple data sources to provide a framework for business planning and decision making.
- Generates insights on consumers, customers, and channels.
- Designs and monitors ad hoc research emerging from any part of the marketing department.

**Leadership and Project Management**
- Ensures that all project stakeholders are informed of project progress, obstacles, and their responsibilities in project delivery.
- Introduces creative thinking strategies to produce smart discoveries.
- Encourages agencies to cultivate and use inquisitive thinking
- Works cross-functionally to understand the demands of many stakeholders and outline the requirements for research initiatives.
- Translates all collected knowledge into development potential for AB brands, and advises on how to play a meaningful role within brand categories.
- Briefs and manages research agencies on qualitative and quantitative research.
- Collaborates with stakeholders to understand business challenges and set research objectives.
- Keeps project owners informed on research projects and oversees stakeholder connections until completion.

Disclaimer: Other duties assigned as needed.

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