E-commerce Manager
5 days ago
Key Responsibilities:
1. Strategy and Planning:
- Develop and implement the e-commerce strategy to maximize revenue, increase
conversion rates, and enhance the online customer experience.
- Analyze market trends, consumer behavior, and competitor activities to identify
growth opportunities.
- Define KPIs for the e-commerce platform and measure performance against
objectives.
- 2. Website Management and Optimization:
- Oversee the functionality, features, and content of the e-commerce website,
ensuring a smooth user experience and efficient navigation.
- Collaborate with the design and development teams to enhance site
performance, including loading speed, mobile responsiveness, and SEO
optimization.
- Implement A/B testing and other tools to optimize user engagement and
conversion.
- 3. Digital Marketing and Campaign Management:
- Coordinate with the digital marketing team to plan and execute campaigns
marketing.
- Develop and manage promotional strategies, seasonal campaigns, and product
launches to drive traffic and boost sales.
- Analyze campaign performance and adjust tactics based on data-driven insights.
4. Product Management and Merchandising:
- Manage the online product catalog, ensuring accurate product information,
pricing, and inventory availability.
- Work closely with the merchandising team to ensure that product placement
aligns with trends and consumer preferences.
- Implement cross-sell, up-sell, and bundling strategies to increase average order
value.
- 5. Customer Experience and Support:
- Collaborate with customer service teams to address issues and improve online
customer satisfaction.
- Gather and analyze customer feedback to identify pain points and enhance the
e-commerce experience.
- Oversee post-purchase processes, including order fulfillment, returns, and
exchanges.
Job Requirements
6. Data Analysis and Reporting:
- Monitor e-commerce performance metrics, such as conversion rate, bounce rate,
sales, and customer acquisition cost.
- Provide regular reports on sales trends, website performance, and customer
insights.
- Use analytics tools (e.g., Google Analytics) to make data-driven decisions and
refine the e-commerce strategy.
7. Team Management and Collaboration:
- Manage and mentor the e-commerce team, providing guidance on best practices
and career development.
- Work cross-functionally with teams in marketing, sales, operations, and IT to
ensure alignment on e-commerce objectives and initiatives.
- Stay up-to-date with e-commerce and digital marketing trends to bring innovative
ideas to the business.
**Skills**:
- E-commerce
Job poster
Aya Zakaria
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