Category Manager Football

3 days ago

Cairo, Cairo, Egypt adidas Full time

Purpose & Overall Relevance for the Organization:



Responsible for supporting the strategic business plan for the Football and Teamwear business for Emerging Market Central (EMC) Cluster. Support the definition of EMC cluster range and its maintenance into the operation systems (RMA, RL, etc.) in conjunction with channels and B2B team. Support long-term and short-term objectives to sustainably grow profitability and market share. Support a locally relevant seasonal Go-to-market plan by planning product range, pricing strategy, distribution to maximize growth ambitions with a focus on Club's and Teamwear business opportunities.

Key Responsibilities:

  • Support the development and the execution of adidas Football and Teamwear strategy in EMC.
  • Support the development and the delivery of GTM seasonal plans by selecting relevant product, defining distribution and prices, exclusive offer to Key Accounts, local Clubs and B2B channel.
  • Support the strategic alignments with Channels and Key Accounts to define priorities and opportunities to maximize the business and increase market share across the different countries in EMC.
  • Coordinating and driving SMU briefs and teamwear needs from Clusters into EM Hub & Global FTB BU and support local articles creation process from ideation to production.
  • Responsible for Football article master data and system maintenance (RMA, RL, launch matrix, etc.) to ensure all product & campaign information are always up to date and shared across x-functional stakeholders and sales organization.
  • Support and drive communications across x-functional team to report any relevant change on product launches (retail intro date, product drops, cancellations, etc.)
  • Support and drive the coordination between SCM, Inbound & SpoMa team to ensure the product supply for Clubs and B2B deals is on-time according to club's calendar & product launches in the market and escalate if needed according to flagged delays.
  • Support and drive the coordination with external supplier to ensure order for club's embellishment are up to date in the system, deliveries are on-time and supplier's capacity is planned according to volumes and product's roll outs.
  • Support the GTM product proposition aligning with BA/Omni team on Marketing plan, communication tools, activation tools, sports marketing support etc. and support the sell-in process to focus accounts.
  • Assess and drive teamwear business with collaboration with B2B department to ensure additional business opportunities.
  • Provide support to the Sr. Category Manager on regular analytics on the sell-in, sell-out, margin, article productivity, ensuring they meet the financial expectations set out in the short and mid-term goals across all channels, segments in EMC region.
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient Go to Market process.
  • Main KPI's: Category Share of Business, Category Growth, Net sales, Go-in-Margin, Sell-through, Range efficiency, Product availability, Execution excellence.

Key Relationships:

  • Business Unit (BU);
  • SpoMa team
  • Channels: B2B, Direct to Consumer (DTC): Own Retail and Ecommerce, Wholesale (WHS) and Key Accounts, Franchise Partners;
  • Supply Chain; Inbound & Demand Planning;
  • Brand Communications, Omni channel, Digital Activation and VM;
  • Marketing Operations (MOPS);
  • External suppliers

Knowledge, Skills and Abilities:

  • Previous experience in Category Management or Merchandising/ Sales;
  • Assortment planning, product distribution;
  • Pricing methods, pricing strategy and tactics;
  • Knowledge of the market and competitors of the Football category;
  • Knowledge of assortment, classification, characteristics and purpose of goods sold by adidas;
  • Advanced skills in MS Office(Word, Excel, PowerPoint); proficient in MS Office
  • Fluent in English, Arabic & other languages as a plus.
  • Commercial acumen: Very good numerical and analytical skills
  • Ability to work effectively within a team environment and under pressure.
  • Consumer oriented attitude & brand passion

Project Management

  • Good experience on managing cross-functional & multiple projects at the same time
  • Structured, organized and result orientated;
  • High influencing skills and ability to make fact based decisions;
  • Highly collaborative with strong communication skills;

Leadership

  • Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end
  • Ability to work in a fast-paced environment with different international cultures
  • Role model behaviors to secure a high-performance culture through communication and collaboration;
  • Initiate and develop relationships throughout the company and in the broader community;
  • Balance collaboration and independence to drive efficiency;
  • Open mindset and seek for improvements in processes and business;
  • Entrepreneurial approach to business: balance of commercial value and brand heat;
  • Ability to travel, domestic or international, as required

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience;
  • +4 years' experience in Category Management/ Ranging/ Merchandising Experience or account marketing / sales;
  • Strong passion about sports with a deep understanding of the Football locally, regionally & globally and how the scene affects business decisions. Passionate about product technology & specifics.

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