Trade Marketing Manager

1 week ago


Cairo, Cairo, Egypt On-Hire Full time

Our Client is a leading Company in the field of Alcoholic Beverages, and they are looking to hire a dynamic "Trade Marketing Manager" with FMCG background.


Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.


Responsibilities:

  • Responsible for executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.
  • Supports the implementation of the outlet classification plan & its regular update on quarterly basis.
  • Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
  • Supervises on the deployment of all merchandising material across the different trade channels.
  • Responsible for releasing the monthly customer incentives in return to the granted display solutions & shelf shares.
  • Ensures customer compliance with all contractual agreements in different channels & outlet types.
  • Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
  • Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance.
  • Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
  • Ensures that the local that local market data is constantly up to date & complete to include all competitive information
  • Present to Sales Director & Marketing Director proposed yearly promotional plan for approval.
  • Align finance on promotional cost by promotion & all related charges.
  • Develop with Brand Managers, Trade Marketing packaging artwork once plan is approved.
  • Produce & ship promotional packaging to all markets within agreed timelines.
  • Ensure packaging quality is always best in class.
  • Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Requirements:

years of experience in Trade Marketing in FMCG industry, food & beverages industry is a MUST

  • Excellent verbal and written communication skills (outgoing personality)
  • Experience of project management against set deliverables
  • Ability to prioritize and organize workloads independently when required


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