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Trade Marketing Manager
1 week ago
Our Client is a leading Company in the field of Alcoholic Beverages, and they are looking to hire a dynamic "Trade Marketing Manager" with FMCG background.
Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.
Responsibilities:
- Responsible for executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.
- Supports the implementation of the outlet classification plan & its regular update on quarterly basis.
- Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
- Supervises on the deployment of all merchandising material across the different trade channels.
- Responsible for releasing the monthly customer incentives in return to the granted display solutions & shelf shares.
- Ensures customer compliance with all contractual agreements in different channels & outlet types.
- Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
- Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance.
- Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
- Ensures that the local that local market data is constantly up to date & complete to include all competitive information
- Present to Sales Director & Marketing Director proposed yearly promotional plan for approval.
- Align finance on promotional cost by promotion & all related charges.
- Develop with Brand Managers, Trade Marketing packaging artwork once plan is approved.
- Produce & ship promotional packaging to all markets within agreed timelines.
- Ensure packaging quality is always best in class.
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
Requirements:
years of experience in Trade Marketing in FMCG industry, food & beverages industry is a MUST
- Excellent verbal and written communication skills (outgoing personality)
- Experience of project management against set deliverables
- Ability to prioritize and organize workloads independently when required
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