Senior Performance Marketer

5 days ago

مصر, Egypt WaslaBrowser Full time

Wasla is the first ever emerging markets mobile web browser and desktop extension that helps users save money, pay securely, build their credit profiles and gain access to flexible and convenient financing "Buy Now Pay Later" through an End-to-End E-commerce Experience. **If you have **a deep understanding of marketing analytics tools, are able to analyze campaign data to identify trends, opportunities, and areas for improvement, and able to develop and execute A/B tests to optimize campaign performance,** then this seat is for you** **It's your Dream Team if you enjoy**: - Managing the media buying process, including negotiating rates and contracts with media vendors and publishers. - Managing and optimizing advertising campaigns to achieve specific KPIs such as conversion rates, customer acquisition cost, and ROI. - Analyzing data, identifying trends, and providing actionable insights to inform campaign optimizations. - Collaborating with cross-functional teams to ensure alignment of marketing objectives with product development, data analytics, and creative teams. - Developing and executing A/B and multi variant testing strategies to improve campaign performance. - Monitoring and analyzing competitive landscape to inform marketing strategies and tactics. **The keys to unlock this vacancy are**: - Bachelor's degree in Marketing, Business, or a related field. - 3+ years of experience in performance marketing and media buying with a proven track record of delivering successful campaigns across various channels - Proficient in data analytics and comfortable working with large data sets. - Experience with media buying tools and platforms such as TikTok Ads, Google Ads, Meta Ads Manager, Programmatic DSPs, etc. - Excellent communication and collaboration skills with the ability to work effectively in a team environment. - Self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment - Strong analytical and problem-solving skills with a data-driven mindset **Our Journey together**: We know that job hunting might be stressful, so we want to make your experience with us easier than ever by learning about the milestones of our journey together:

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