Senior Performance Marketing Specialist

2 weeks ago

مصر, Egypt Nagwa Full time

**Summary**

**Responsibilities**
- Execute digital marketing strategies, design digital campaigns to drive traffic and engagement, and lead generation across all relevant digital and social channels through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL
- Identify growth opportunities, test hypotheses to improve e-commerce performance and traffic, and increase ROAS
- Oversee and manage user acquisition campaigns—branding, content marketing, and retargeting to reach engage, and acquire potential customers with a strong focus on associated KPIs
- Implement user segmentation to improve targeting and increase relevance of product solutions to potential customers during outreach and ultimately increase conversion rates and revenues
- Monitor needed reports on performance, campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
- Craft a digital presence strategy through the planning, development, and execution of marketing strategies to meet the organization’s goals and to reach the maximum ROI
- Contribute to the identification of opportunities for continuous improvement of systems, processes, and practices, considering the international best practices, improvement of business processes, cost reduction, and productivity improvement
- Perform other related duties or assignments as directed

**Qualifications & Work Experience**
- 3 to 6 years of relevant experience, including at least 3 years of experience in people management
- Bachelor’s degree in marketing, communications, public relations, business, or a relevant discipline
- Experience in PPC and paid social bid management tools (FB Manager, AdWords, ROI Hunter, and Smartly)
- Strong analytical skills, which includes good knowledge of tracking tools, such as Google Analytics, and understanding digital marketing and branding KPIs
- Strong web analytics experience (Google Analytics and SiteCatalyst)
- Experience in retargeting platforms (Criteo, RTB, SHAREit, Connect Ads, and AdRoll)
- Experience in app platforms and app installs (Apple search ads)
- Comfortable using analytics tools (Tableau and Power BI)
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Outstanding communication skills across numerous platforms, including written, verbal, and multimedia
- Strong understanding of current online marketing concepts, trends, strategies, and best practices

**Behavioural Competencies**
- Initiation and creative thinking
- Accuracy and attention to detail
- Problem-solving skills
- Ability to multitask and work under pressure
- Excellent communication and interpersonal skills
- Critical thinking skills

uP8PjFBUle

  • Digital Marketing Specialist

    2 weeks ago

    مصر, Egypt Envision Employment Solutions Full time

    Envision Employment Solutions is currently looking for a Digital Marketing Specialist (Performance Marketing) for one of our partners, a multinational bank. **Job Summary**: **Responsibilities**: - Manage the entity's social media content calendar and coordinate with the marketing agency. Manage the agreed communication plan and monthly content calendar....

  • Senior Product Marketing Specialist

    2 weeks ago

    مصر, Egypt Qoyod Full time

    **Job Summary** The Senior Product Marketing Specialist will be responsible for developing and executing marketing strategies that effectively communicate the value of our products to the target audience. This role requires a deep understanding of the market, competitive landscape, and customer needs, as well as the packground in product marketing,...

  • Senior Media Buying

    3 days ago

    مصر, Egypt On-Hire Full time

    Our Client, a leading consumer goods company, is seeking an experienced Senior Media Buying & Performance Marketing professional to take their digital marketing initiatives to the next level. As our Senior Media Buying & Performance Marketing expert, you will be responsible for driving growth through the development and execution of effective media buying...

  • Performance Marketing Manager

    5 days ago

    مصر, Egypt Egybell Full time

    **Responsibilities**: - Manage the promotion and positioning of the brand and services to achieve a wider reach in the target market segment - Develop strategies, implement campaigns, and optimize the digital performance marketing channels of company to drive traffic, engagement, and retention - Implement multi-channel marketing campaigns - Produce reports...

  • Performance Marketing Specialist

    5 days ago

    مصر, Egypt LA3EB Full time

    **Key Responsibilities**: - Develop and implement performance marketing strategies to achieve user acquisition, engagement, and conversion goals. - Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels. - Conduct keyword research, ad copy creation, and A/B testing to...

  • Performance Marketing Specialist

    2 weeks ago

    مصر, Egypt Nagwa Full time

    **Summary** **Responsibilities** - Execute digital marketing strategies, design digital campaigns to drive traffic and engagement, and lead generation across all relevant digital and social channels through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL - Identify growth opportunities, test hypotheses to improve e-commerce...

  • Senior Performance Marketing

    1 week ago

    مصر, Egypt Arpu Telecommunication Services Full time

    ArpuPlus is the mobile VAS pioneer in the MENA region & emerging Markets with a wide range of products headquartered in Cairo. ArpuPlus is an A15 subsidiary founded in 2003, operating with more than +150 talented employees serving in 13 offices and 3 R&D centers to cater to the need of 40+ MNOs reaching more than 75% of MENA mobile subscribers. We are...

  • Senior Inbound Marketing Specialist

    7 days ago

    مصر, Egypt almentor Full time

    **About almentor**: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our...

  • Senior Digital Marketing Specialist

    2 weeks ago

    مصر, Egypt CrossWorkers Full time

    **Title: Senior Digital Marketing Specialist** **Industry: IT Software** **Reporting Line: Marketing Manager** **Position Type: Full Time** **Level: Senior** **Location: Cairo Office, New Cairo** **Job Summary**: Are you driven by data, innovation and learning? Do you love creating marketing campaigns? If so, we are looking for you! We need a Digital...

  • Senior Performance Marketer

    5 days ago

    مصر, Egypt WaslaBrowser Full time

    Wasla is the first ever emerging markets mobile web browser and desktop extension that helps users save money, pay securely, build their credit profiles and gain access to flexible and convenient financing "Buy Now Pay Later" through an End-to-End E-commerce Experience. **If you have **a deep understanding of marketing analytics tools, are able to analyze...