Senior Product Marketing Specialist

2 weeks ago

مصر, Egypt Qoyod Full time

**Job Summary**

The Senior Product Marketing Specialist will be responsible for developing and executing marketing

strategies that effectively communicate the value of our products to the target audience. This role

requires a deep understanding of the market, competitive landscape, and customer needs, as well as the

packground in product marketing, excellent communication skills, and a proven track record of

successful product launches and marketing campaigns

**Responsibilities**:
1. Market Research and Analysis

Conduct thorough market research to understand customer needs, market trends, and the competitive

landscape.

Analyze and interpret data to identify opportunities and challenges in the market.

Provide insights and recommendations based on market research to inform product development and

marketing strategies

2. Product Positioning and Messaging

Develop and articulate clear, compelling product positioning and messaging that differentiate our

products in the market.

Ensure consistency of messaging across all marketing channels and materials

Collaborate with cross-functional teams to align product messaging with overall brand strategy

3. Go-to-Market Strategy

Create and execute comprehensive go-to-market (GTM) plans for new product launches and feature

releases.

4. Campaign Management

Plan and execute targeted marketing campaigns to generate leads and drive product adoption.

Monitor and analyze campaign performance, providing regular reports and recommendations for

optimization.

Collaborate with the digital marketing team to leverage online channels and tactics for maximum

impact.

5. Metrics and Reporting

Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing

activities.

Prepare and present regular reports on product marketing performance to senior management

Use data-driven insights tom refine and improve marketing strategies and tactics.

**Requirements**:

- 5+ years of experience in product marketing, preferably in a SaaS environment.
- Proven track record of successful product launches and marketing campaigns.
- Strong understanding of market research and analysis techniques.
- Excellent written and verbal communication skills
- Ability to translate complex technical concepts into compelling marketing messages
- Experience with digital marketing tools and platforms
- Strong project management skills and attention to detail
- Ability to work collaboratively in a cross-functional team environment.
- Self-motivated and able to manage multiple projects simultaneously.

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