Senior Brand Manager

17 hours ago

القاهرة, Egypt Akhnaton For Trading And Distribution Full time

Job Purpose:
Key Responsibilities:
Marketing Strategy Development: Create and execute comprehensive marketing plans and strategies to enhance and expand the strategic importance of our brands within the company.
Project Management: Follow up on current and future projects including New Product Developments (NPDs), campaigns, and activations.
Performance Reporting: Prepare and manage performance reports for assigned brands.
Sales Collaboration: Work closely with the sales team to achieve mutual targets.
Digital Media Management: Oversee digital media activations and track posting performance.
Event Coordination: Coordinate planned events with various teams such as the Activation and Warehouse teams.
Agency Briefing: Provide briefs to agencies on brand strategy and evaluate proposals and point-of-sale requirements.
Merchandising and Promotions: Determine and manage merchandising and promotional activities in collaboration with the sales department.
Sales Team Updates: Brief the sales team on new developments and product launches.
Trade Audits: Conduct trade audits to ensure the effective implementation of merchandising and promotional plans.
Promotion Effectiveness: Evaluate the effectiveness of promotions to ensure sustainable growth.
Product Improvement: Investigate current product improvements and new packaging. Prepare New Product Development briefs and manage project progress.
Budget Management: Set and review volume and value budgets by SKU on a monthly basis. Ensure budgets are realistic and attainable.
Marketing Activities: Plan, execute, monitor, and control all related marketing activities.
Trade Initiatives: Handle trade activities programs and evaluate their expected outcomes and ROI.
Seasonality Planning: Manage activations related to seasonality.
Analysis: Perform analysis to assess current and planned status.
Media Research: Research media coverage and update the group's social media channels.
Archiving System: Develop and maintain an archiving system for communications activities and documents. Design and update the communication department library.
Logistics Coordination: Coordinate scheduling and logistics for communications initiatives and campaigns to ensure continuous workflow.
Communication Maintenance: Update and maintain open communication mediums to achieve high levels of internal and external communication success.

Job Requirements

Bachelor’s degree in Marketing or a related field.
Excellent command of English.
Over 8 years of experience in brand management or marketing within the FMCG/Personal Care sector.
Proficiency in Microsoft Office programs.
A specialized certificate in the field is preferred.
How to Apply:
Join Akhnaton Trading and Distribution and be a key player in driving our brand success and growth

**Skills**:

- Branding

Job poster

Armanious group

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