Brand Specialist

**About the Role**

The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations
- including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.

The primary role of the Brand Specialist is to delve into consumer behavior, compiling insights and conducting market research to identify factors that enhance top-of-mind (TOM) awareness, strengthen brand prominence, and increase per capita consumption. In collaboration with the Brand Manager, the Brand Specialist plays a key role in developing the yearly business strategy. This includes developing and implementing initiatives related to brand marketing, product launches, and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.

**CREATIVE STRATEGY**:

- Tasked with the development of an integrated creative vision across all campaigns - ensuring that each initiative is crafted to enhance recognition, influence, and interaction to meet broad marketing goals.
- Work in concert with internal teams spanning owned/earned/shared media, events, content creation, and commercial collaborations, guaranteeing cohesion throughout all brand interactions.
- Execute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans.Evaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.

**EVENT CREATIVES MARKETING PLANNING AND EXECUTION**:

- Ensure event creatives-based marketing plans deliver impactful, efficient, and best-practice 360 campaigns.
- Support Internal Stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns.
- Work closely with the Advertising specialist to ensure a fully-fledged event creatives campaign for the always on and the 360 campaigns while mirroring the event creatives strategy and target audience.
- Guarantee that the marketing tactics for event creatives are coherent, evidence-based, and refined throughout each campaign, collecting insights after each campaign.
- Consistently analyze what other brands are doing in the market, in terms of 360 campaigns and our stance in comparison to the market.
- Develop and implement strategic event creatives plans tailoring approaches to maximize audience engagement and ROI.
- Identify key event creatives for Egypt, trends relevant to the brand and target demographics
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns.
- Manage the creative development of all event creatives assets, including creatives and headlines, digital and print, social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders.
- Manage the creative process between local creative agency, Kastner, and HQ with all necessary alignments.
- Coordinate with the Trade Marketing team synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance.
- Create Analyzing tools to track campaign performance, analyze effectiveness, and make data-driven adjustments.
- Establish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers.Provide post-campaign reports with detailed analysis and recommendations for future event creatives strategies

**CREATIVE AND MEDIA SYNERGIES**:
Work with Brand Specialists, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns

**CREATIVE AGENCY MANAGEMENT**:

- Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimizing ways of working and exploring new, innovative ways to connect with consumers.
- Keep close cost-controlling systems in place, ensuring budget control and efficiency.
- Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and execution and account servicingPerform annual creative agency evaluation and develop/implement performance plans as needed.

**BUSINESS PLANNING**:

- Contribute to the annual business planning process including analysis of creative effectiveness to deliver plans and initiatives that will grow brand health and sales
- Responsible for KPI setting, benchmarking, and controlling across all product marketing & initiatives topics to increase the impact of our plans on an ongoing basisManage and maintain the annual budget

**CONSUMER ACTIVATIONS**:

- Develop and implement strategies to drive consumer activation and engageme