Oncology Country Brand Manager

Oncology Country Brand Manager

Leads the implementation and execution of all marketing and promotional activities for the allocated brands and/or portfolio of therapy area throughout the product(s) life cycle with the main objective of ensuring that the best strategies, tools, materials and communication channels are made available to all customer facing colleagues. The CBM will be working closely with cross function teams to ensure the delivery of the marketing goals in alignment with the company’s goals and strategies.

POSITION RESPONSIBILITIES

Brand/ TA/ Channel management and tactical plan development:

- Collecting market insights to help in strategy development
- Development of local tactical plan, promotional campaigns and programs to maximize brand value
- Implementation of local strategy and alignment with regional and global strategies
- Provide accurate analysis of data for each brand and/ or portfolio to support proposed strategy
- Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements, within those channels
- Identify plans and implement core materials in line with the tactical plan
- Work closely with cross-functional brand leadership through the core brand team
- Utilize inputs from the core brand team to support the strategy and tactical development
- Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes used by customer facing colleagues and channel activities are delivered timeously
- Complete the demand planning with GSCPM, to ensure continued stock supply to markets and avoid stock obsolescence

Financial Planning:

- Deliver on revenues and IBA of brands/portfolio within the scope of management
- Ensure high integrity and accuracy of forecasts
- Ensure mitigation plans are developed, as required
- Monthly brand and portfolio reviews with CBL/Category Lead
- Work with GSCPM to optimize brand forecasts and reduce obsolescence
- Set up, monitor and track ROI of marketing expenditure and programs
- Optimally Managing and controlling A&P to maximize the marketing impact

Alignment across functions and stakeholder management:

- Align key internal stakeholders, through the core brand team - medical, marketing, Access, regulatory, sales etc - to drive business objectives, develop strategies and tactics for the brand and/ or TA
- Lead the efforts to understand and address country opportunities and challenges
- Collaborate with sales to roll out and drive effective execution of campaigns and programs
- Establish effective peer relationships and strong cross-functional collaboration and communication
- Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
- Vendor management

Shared Accountability:

- Work with CBL/CL on country Op Plan; revenue targets, brand A&P and FTE allocations with sales and marketing management.
- With channel marketing - ensure that clear inputs on the customer journey for your brands/ portfolios are shared and development of tactics in conjunction with the channel marketers.
- Long-range demand forecasting with demand planning and manager
- Revenue adjustments, as needed, with sales and business finance manager
- Development of channel strategies with channel marketing and sales
- KOL development - in conjunction with sales and medical
- On-boarding of new PSRs and identifying upskilling requirements with market changes.

EDUCATION AND EXPERIENCE

Qualifications:

- Graduate of Pharmaceutical/Medical sciences, a bachelor’s degree is required, marketing studies or MBA is a plus.
- 3+ years of experience, Commercial/Marketing with consistent successful performance and solid career trajectory.
- Fluency in English with good computer skills.

TECHNICAL SKILLS REQUIREMENTS
- Focused on “get things done” and objective oriented through the proper process.
- Decisive “manage complexity to make timely, informed decisions”.
- Connected “collaborate with others to accomplish shared goals”
- Courageous and don’t wait others to move with accountability and integrity.
- Resilient in facing challenges.
- Inspiring “motivate and develop self and others to drive business forward”
- Innovative and strong lateral thinker.
- Ability to analyze, define and convey complex concepts, clear insights and strategies in verbal and written communication
- Demonstrated track record of ability to influence others without authority
- Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
- Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
- Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
- Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e