Branding and Communications Manager(Remote)

Job Title: Branding and Communications Manager

Organization: Greenpeace MENA

Department: GP MENA Engagement Department

Reports to: Engagement Director

Location: The job is based in the MENA region

OVERALL PURPOSEThe Branding and Communications Manager is responsible for enhancing Greenpeace MENA's public image, reputation, and brand presence in the region. The role involves developing and implementing comprehensive branding and communications strategies, managing key influencer relationships, and ensuring cohesive organizational branding to expand awareness, engage new audiences, increase the level of engagement, and maximize the impact of campaigns and projects.

SCOPEReporting to the Engagement Director, the post holder will develop and execute branding, communications, and marketing strategies for Greenpeace MENA. This role requires independence, initiative, and strategic vision, with responsibilities extending to global projects and collaborations across multiple Greenpeace offices. The post holder will also oversee budgets, ensuring alignment with the organization’s objectives and priorities.

BRANDING, COMMUNICATIONS & MARKETING STRATEGY
- Lead the formulation and implementation of GP MENA’s branding and communications strategies, ensuring alignment with GP MENA’s mission, vision, and goals.
- Develop campaigns that strengthen Greenpeace’s brand identity and visibility across the MENA region, with a focus on positioning GP MENA as a leading environmental organization by integrating innovative storytelling techniques to communicate Greenpeace’s impact and initiatives effectively.
- Ensure consistent and effective messaging across all internal and external communications channels, in alignment with the branding and communications strategy and guidelines.
- Develop and implement a strategy to enhance the public profile of the Executive Director (ED) as a leading voice in environmental advocacy.

INFLUENCER MARKETING & BRAND AMBASSADORSHIP
- Design and execute strategies for engaging key influencers to amplify GP MENA’s messaging and campaigns.
- Oversee outreach and partnerships with influencers, ensuring alignment with branding objectives and organizational values.
- Track and analyze influencers' performance to refine engagement strategies.
- Lead on managing GP MENA branding events, in collaboration with partners, and suppliers, and support in managing other departments' events to ensure proper branding of the organization.

MESSAGE DEVELOPMENT & NARRATIVE BUILDING
- Create and refine key messages for the organization, campaigns, public speaking engagements, and organizational updates.
- Ensure messaging is tailored to diverse audiences within the MENA region and fits different personas while considering local context and cultural sensitivity.
- Oversee the creation of high-quality, brand-aligned content, including annual reports, newsletters, campaigns, and strategic messaging for stakeholders.
- Work with campaign teams to ensure messages are compelling, impactful, resonate with target audiences, and align with the branding messages and guidelines.

MARKET & AUDIENCE RESEARCH
- Lead audience and market research projects to identify trends, measure brand perception, and guide strategy development.
- Utilize data analysis to provide actionable recommendations for enhancing branding, communications, and marketing outcomes.

PROJECT MANAGEMENT
- Lead branding and communications components of cross-departmental projects, ensuring seamless integration of communications and engagement strategies.
- Support campaign teams by providing branding insights and communication expertise to maximize campaign reach and effectiveness.

CRISIS COMMUNICATIONS
- Support the Engagement Director in crisis communication planning and execution, as needed, ensuring clear, timely, and effective responses to reputational risks.

INTERNAL COMMUNICATIONS
- Develop internal communication plans in collaboration with the People & Culture team to safeguard the brand and to keep staff informed and engaged with organizational updates, campaigns, and milestones.

MONITORING, EVALUATION & REPORTING
- Establish key performance indicators (KPIs) for branding, communications, and marketing initiatives.
- Monitor and evaluate campaigns' success, reporting progress and incorporating lessons learned into future strategies.

BUDGET MANAGEMENT
- Develop and manage the budget for branding, ensuring cost-effectiveness and alignment with organizational priorities.

OTHER DUTIES
- Perform additional tasks delegated by the Engagement Director to support GP MENA’s branding and communications goals.

Educational Qualifications
- Graduate or postgraduate degree (Master’s preferred) in communications, marketing, or a related field.

Experience & Skills
- At least 7-10 years of professional experience in marketing, branding, or communications, preferably in a non-profit organization.
- Proven success in designing and implementing branding, communica