Marketing Lead Egypt

A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For almost 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

**What will be your mission?**
- Marketing strategies and action plans, to improve the sales on Instruments / Reagents for clinical product range.
- Achieving market share, sales, profit, and growth objectives for new products and strengthen for former ones.
- Develop local MAPs for relevant products.
- Ensure MAPs contain local market assessment, target segments, SWOT, value proposition, pricing strategy, promotion strategy, sales goals, etc.
- Pre-testing & refining selling tools and techniques.
- Implement MAPs, working closely with local sales teams / Application Specialists.
- Execute product Launches and Lead generation activities. Includes internal sales training, customer events & interaction, continual review and improvement of selling tools and techniques.
- Be the local marketing contact for the Africa regional team
- Measure market shares, sales, & profitability
- Provide technical and marketing training to the sales team
- Build network with key opinion leaders.
- Set up communication program for the physicians and patients.
- Supporting other functions:

- Forecasting & Allocation - close work with Supply Chain
- Inventory levels - both minimum & maximum
- Drive continuous improvement of products, processes, and resources.
- Solicit feedback from sales, customers on product acceptance, issues.
- Implement changes as needed to sales tools & techniques and marketing strategy.
- Tender Submissions
- Project manage tender submissions
- Accountable for the continuous improvement of our success rate in tenders
- Local visits to customers and decision makers.
- Acquire a good knowledge and understanding of the needs of customers
- Actively participate in setting sales targets for the nominated product range(s), and update Year End forecasts.
- Identify the need of internal product & sales training for the nominated product range(s).

**Who are you?**
- Demonstrate high levels of rigor & accuracy in data analysis
- Use good oral and written communication & presentation skills.
- Demonstrate good influencing skills with sales staff, customers.
- Demonstrate understanding of financial metrics for product profitability analysis, pricing strategy analysis, etc.
- Demonstrate knowledge of bioMérieux and competitive products, and related science / technology.
- Demonstrate understanding of medical context, typical diagnostic practices and key clinician challenges.
- Demonstrate some understanding of the sales process including qualifying leads, overcoming objections and presenting a compelling value proposition with meaning to the customer.
- Computer literacy and ability with Word, Excel, PowerPoint, Access, etc
- Tertiary qualification or equivalent in science or laboratory technology
- Previous Application Specialist, Sales, or Marketing experience of min 5 years
- Background experience in the designated product range of responsibility.
- Process Orientation.
- Work well and cooperatively with others at all levels (e.g. senior management, peer, assistant) and in a variety of roles (e.g. team leader, team member, regionally and locally)
- Make decisions with customer satisfaction always as a priority.
- Be self-driven and self-directed; able to make appropriate decisions independently.
- Take ownership for resolving problems, finding solutions; personally see things through to completion.
- Make extra efforts to ensure top quality outcomes.